article thumbnail

Tailoring partnership programs in highly-regulated industries with Rise Interactive

Impact

Key takeaways CPA (cost-per-action) is a legal barrier for organizations that sell products covered by insurance. Rise Interactive navigated the legal barriers by running campaigns on impact.com using CPC (cost-per-click). The CPA payout model wasn’t a legal option for us due to the nature of the healthcare and medical device industry.

article thumbnail

Top tips to create a successful partnership strategy

Mindmatrix

Partnership agreements: Once a suitable partner is identified, define the negotiation’s terms of the partnership agreement, including goals, timelines, resource allocation, and risk-sharing mechanisms. Seek legal counsel to ensure that the agreement is comprehensive and legally binding.

article thumbnail

Ultimate guide to partnership marketing

Impact

This guide covers: What is partnership marketing Partnership marketing IRL The benefits of partnership marketing The different types of channel partnerships Referral partnerships success stories Making partnerships work Partnership management platforms Choose the perfect partnership platform.