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Barrett brings deep experience in sales, marketing, alliance management, business, and product development to the firm and reports to Doug Russell , Senior Vice President, Client Services, PR/Media. Barrett joined the firm as an advisor to meet clients’ demands to identify licensing and corporate development partnership opportunities.
Barrett’s responsibilities include strategic commercial planning, sales, marketing, alliance management, business development, and product development strategy. His broad therapeutic area experience is applied in specialty, orphan, and rare disease markets. It appears most people have adapted well to virtual meetings.
A pioneer of sales (direct & indirect) and marketing enablement technology, today Mindmatrix is the only company offering a fully unified platform (Bridge ) that connects and enables sales (direct & indirect), marketing, alliances and partner ecosystems.
Co-MarketingAlliances Companies join forces to promote products and services through shared campaigns. Distribution Partnerships Organizations leverage each other’s sales networks and supply chains to penetrate new markets.
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