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Historically, vendors make investments in channel programs and partners with short-term goals in mind. Our panelists include: Greg Plum , Director/Principal – North America for fractional partner leadership company PartnerReady Theresa Caragol , Founder and CEO for channel consultancy AchieveUnite Heather K.
Companies that seek to start accretive channel partner programs , evolve their existing program into a full-blown partner ecosystem or simply improve their partner experience (PX) must focus on the fundamentals of partner development. What exactly does “alignment” entail?
As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Having a useful partner capacity planning model is a critical tool for making that happen. Benchmarking partner performance across the community. The goal of capacity planning.
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