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Investment with Market Development Funds (MDF) and Beyond for Partners

Zift Solutions

Historically, vendors make investments in channel programs and partners with short-term goals in mind. Our panelists include: Greg Plum , Director/Principal – North America for fractional partner leadership company PartnerReady Theresa Caragol , Founder and CEO for channel consultancy AchieveUnite Heather K.

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What Are the Stages of Partnership Development?

Zift Solutions

Companies that seek to start accretive channel partner programs , evolve their existing program into a full-blown partner ecosystem or simply improve their partner experience (PX) must focus on the fundamentals of partner development. What exactly does “alignment” entail?

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Six Channel ROI Dashboard Tips from the Experts

Zift Solutions

While the metrics used in channel ROI dashboards vary (and evolve) from provider to provider, its vital for partner relationship management (PRM) platforms and dashboard tools to empower accurate tracking across multiple distribution layers. How do we cost justify sales teaming between our inside reps and channel partners?