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REBEL FOR A CAUSE

Be Partner Ready

Partnering with Lifeline since 2021, they’ve made a significant financial commitment, initiated campaigns, and leveraged their digital channels, retail outlets, suppliers, and sporting ambassadors to champion mental health and raise funds. rebel partnered with a cause that makes sense to its brand.

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Identifying Your Target Partner and Defining The Value Exchange

CoSell

For example one partner is responsible for product innovation. The third takes care of selling the product in a retail setting. With the clarity of roles, each partner benefits. Take some time to envision your ideal target partner. With this in hand, you’re ready to move forward. Jot down a draft set of criteria.

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SAUCE OF INSPIRATION

Be Partner Ready

Superb work by all involved: Coles, Hospitals United for Sick Kids and agency partner CHEP Network.

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THE QUESTION OF RECESSION

Be Partner Ready

Consumer-facing retailers such as JB Hi-Fi, Rebel, Nick Scali, Bunnings and Target have also enjoyed increased profits. The tourism sector has enjoyed soaring profits, with Qantas seeing an exceptionally high operating margin (the amount of money made on every dollar spent) – a 50% improvement on pre-covid levels. [4]

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