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The rising tide: A 2021 momentum recap

Impact

Partnerships have arrived. What’s finally been made clear this year is that every brand needs a mature partnerships strategy to be competitive. The world has finally woken up to the power of the partnership economy and how it creates a better, more authentic way to engage consumers. B2C brands are getting it.

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A beginner’s guide to building a channel partner program

Mindmatrix

“To partner or not to partner, if this is the question you are trying to find answers for, you have come to the right place. Now, let’s cover each aspect in detail: What is the purpose of the partner program? Now, let’s cover each aspect in detail: What is the purpose of the partner program?

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Strategic integration: How Getty Images built a global content ecosystem through partnerships

Impact

.” Today, Getty’s digital transformation continues as the company expands into video, leverages AI technology and connects its vast content library with an increasingly diverse ecosystem of platforms and partners. Getty tailors each relationship based on the specific needs of the partner and their users.

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Why a Blue Ocean strategy will help you create winning mobile app partnerships 

Impact

According to a study, companies that adopt Blue Ocean strategies see average revenue growth of 22 percent over five years. Ready to outmaneuver your rivals? Dive in and discover how to make waves Key takeaways from this blog Red Ocean strategies force marketers to compete on cost or value. Breaking the value-cost trade-off.

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Navigate 2024 with these 5 insightful consumer shopping trends 

Impact

In this economic climate, partnerships offer less recognizable brands the chance to compete against household names by increasing awareness with the help of trusted partners, reducing purchase risk by offering discount codes, and more. Nearly half of shoppers used a Buy Now Pay Later option to expand their purchasing capabilities.

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How to Partner with Nursing Schools to Develop a Steady Pipeline of New Nurses

Jake Jorgovan

Establishing the Partnership Framework Between Nurses and Hospitals Forming official agreements between healthcare facilities and nursing schools hinges on defining mutual benefits and shared goals. These engagements build a workforce ready to serve diverse populations with empathy and effectiveness. Lets dive in.

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Advisory M&A: AchieveUnite Acquires Rohner & Associates

Channel Insider

Theresa Caragol, the CEO of AchieveUnite and longtime thought leader on channel partner strategy, spoke with Channel Insider to share how the acquisition addresses market needs and reflects the changing channel landscape. R&A describes itself as Silicon Valleys premier channel consulting firm.