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Our market research was conducted among registrants for last month’s webinar entitled “Transform your Channel with One-Click QBRs.” Intent: 21% of channel finance executives intend-to-buy in 2022 There is a growing consensus on channel investment priorities. What is SuccessfulChannels?
Successfulchannel marketing doesn’t just happen. Channel marketing is more complex than other marketing efforts because you must simultaneously market to your partners – often through multiple layers of distribution – and through your partners to end customers. There’s no doubt about that.
Developing an indirect sales channel is a smart financial move for most businesses, especially with 75 percent of all global trade attributed to indirect sales, according to the World Trade Organization (WTO). Complementary Services Neither you nor your partner benefits from delivering the exact same services to end customers.
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