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Cristy Garcia , impact.com’s Chief Marketing Officer, shared some stats in a recent webinar, “Three in four CMOs report that they’ve been asked to do more with less—86 percent say they are under pressure to make significant changes to achieve sustainable results.” Ready to rethink everything you assumed about this growth tactic?
One of the initial lessons learned during the COVID-19 pandemic is that you don’t need to go to an office, get on an airplane, or suffer lousy convention center coffee to make connections with partners. . Nearly all said the connections between vendors and partner s are stronger than before social distancing. .
Learn How to Drive Lead Generation Through Your Channel Via Multi-Partner Demand Generation Pleasanton, CA November 13, 2018 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, and special guest SiriusDecisions, Inc.,
As businesses enter the fourth quarter with their sights set on closing deals and wrapping up annual forecasts, MSPs and other partners in the channel have their sights set on 2025. Not all enterprises, though, are ready to jump fully into the technology come 2025. AWS is very partner-friendly right now,” Zemonek continued.
With its general availability to enterprise customers last November, organizations of all sizes are now able to take advantage of its capabilities to streamline their employee workflows and boost productivity. Microsoft 365 Copilot addresses this need by adding generative AI capabilities to its suite of products.
” And as the days grow longer and vacations become the norm, maintaining partner engagement can be challenging. However, with strategic planning and creative approaches, you can keep your partners engaged and foster stronger relationships, which can be a winning season for your channel program. Who are your community partners?
But how do you ensure your PMO is capable of driving outcomes and enabling sustainable, long-term success? In this post, we’re going to talk about how your PMO can be ready for the future. This is something we’ll dive deeper into in our upcoming webinar titled “Long-Term Thinking for Today’s PMO.”
Partner teams form long-standing relationships with their partners, meeting at a regular cadence to identify mutually beneficial referral, comarketing, and joint go-to-market opportunities. They need to work closely with sales to close partner-referred deals. They need to communicate partner-sourced ideas with the product team.
This topic took centre stage at a Tech Talk X webinar organised by digital@INSEAD. Rather, it’s identifying large enough chunks of activities within an organisation that are worth the effort to transform into an AI-driven capability.“There Moderator Vikas A. Kalpala remarked that the challenge isn’t typically the technology itself.
One of the initial lessons learned during the COVID-19 pandemic is that you don’t need to go to an office, get on an airplane, or suffer lousy convention center coffee to make connections with partners. . Nearly all said the connections between vendors and partner s are stronger than before social distancing. .
Engage with Industry Influencers: Partner with industry leaders and influencers to enhance your brand’s credibility. Participate in webinars, podcasts, and industry events to increase visibility. Leverage External Resources: Partner with educational institutions and professional organizations.
This presents a valuable opportunity for channel partners to offer a unified communications platform that enhances client productivity while lowering infrastructure costs. Zoom Webinars: Host large-scale webinars for up to 50,000 participants with interactive video panelists. 5 Security and compliance: 4.7/5 5 Cost: 3.3/5
Partner Ecosystem Playbook: Build, Scale, Succeed Discover How Apollo.io In this episode of ZINFIs partnership ecosystem leadership series, Sugata Sanyal speaks with Jennifer Rhima , Head of Partnerships at Apollo.io, about how she built a global partner ecosystem from scratch. Built & Scaled Its Ecosystem. Upon moving to the U.S.,
How do you get channel partners to engage with your social media posts? Youll need to consider each individual partner and their channel journey, then adjust accordingly. Youll need to consider each individual partner and their channel journey, then adjust accordingly.
Companies in a competitive market must adopt collaborative strategies to build scalable, outcome-driven partner ecosystems. A strong partner ecosystem helps businesses access external expertise, grow their market reach, and create innovative solutions together. Companies that build strong partner networks can grow faster.
Does your partner program have just one track? Do you have multiple partner programs? Do you keep trying to garner more partner engagement by tweaking the volume requirements and margins by tier, hoping that if you have the magic combination, you'll double your ROI? Is your partner program outdated?
Does your partner program have just one track? Do you have multiple partner programs? Do you keep trying to garner more partner engagement by tweaking the volume requirements and margins by tier, hoping that if you have the magic combination, you'll double your ROI? Is your partner program outdated?
When Channel Mechanics was researching the issues companies face when transitioning their business to SaaS, we heard one problem loud and clear: “Our partners are uninterested, incompetent – or both!” Partners who had been delivering revenue growth for the company –often for years– are now being viewed as problematic!
Whether you are seeking to bolster security within your organization or are a managed services provider (MSP) or a reseller looking to enhance your offerings, Copilot could be the optimal solution with its incident response, threat hunting, intelligence gathering, and security governance capabilities. What is Microsoft Copilot for Security?
The Role of Collaboration in Partner Ecosystem Management Join Sugata Sanyal , CEO of ZINFI and Jay McBain , Chief Analyst at Canalys, as they discuss how channel management strategies are evolving to include new ways to collaborate with partner ecosystems. Today, every vendor has seven partners that are trusted.
Historically, vendors make investments in channel programs and partners with short-term goals in mind. Our panelists include: Greg Plum , Director/Principal – North America for fractional partner leadership company PartnerReady Theresa Caragol , Founder and CEO for channel consultancy AchieveUnite Heather K.
Our market research was conducted among registrants for last month’s webinar entitled “Transform your Channel with One-Click QBRs.” Improving QBRs to build more committed, capable, and revenue-producing partnerships is bubbling to the top because of its direct impact on revenue and ROI. Below are the summary findings from this report.
Eligible marketing activities for MDF are a hot topic, with vendors becoming more innovative in both what they can offer partners, and how MDF is dispensed. Watch the full webinar on-demand: “ Guiding Principles for a Successful MDF Program ”. Watch the full webinar on-demand: “ Guiding Principles for a Successful MDF Program ”.
Merger and acquisition (M&A) activity among technology solution providers, vendors, suppliers, IT distributors and technology services distributors (TSDs) leveraging channel partners has accelerated in recent years. To answer this question, we spoke with six industry experts suppliers, partners and consultants.
Channel marketing is more complex than other marketing efforts because you must simultaneously market to your partners – often through multiple layers of distribution – and through your partners to end customers. Rock-Solid Onboarding : You need to include partner marketing in your onboarding process.
Read More: 3 Reasons Buyers Are Flocking to Cloud Marketplaces This guide is designed to give you an overview of the Google Cloud Marketplace and the benefits of partnering with Google Cloud to sell your software on the Marketplace. Let’s start with the basics. Joining Partner Advantage is mandatory to list on Google Cloud Marketplace.
This guide is designed to give you an overview of the Google Cloud Marketplace and the benefits of partnering with Google Cloud to sell your software on the Marketplace. . Some of the benefits of partnering with Google Cloud include: Accelerated sales processes. Partner Advantage includes three engagement models: .
John Gorman, founder of Nightingale Partners, advocates for policy reforms to support value-based care. Her unique perspective, combining healthcare service and military discipline, provides actionable insights into connecting with candidates and partnering with hiring managers to secure optimal hires.
Companies that seek to start accretive channel partner programs , evolve their existing program into a full-blown partner ecosystem or simply improve their partner experience (PX) must focus on the fundamentals of partner development. What exactly does “alignment” entail?
“The goal,” states PwC, “is an integrated and optimized ecosystem of capabilities, processes, apps, and user and expert communities that creates bundled value propositions beyond the product itself.” Who are retention channel partners? What is the retention channel? . How do retention channels add value?
Payment terms play a pivotal role in retaining partners and enhancing performance outcomes. So, the goal is to create a mutually beneficial partnership where your partners feel valued for their time and expertise as content creators. Creator compensation is a hot topic. million impressions for its campaign.
While the metrics used in channel ROI dashboards vary (and evolve) from provider to provider, its vital for partner relationship management (PRM) platforms and dashboard tools to empower accurate tracking across multiple distribution layers. How do we cost justify sales teaming between our inside reps and channel partners?
They only happen if you continue to put in the work to help your partners succeed. Even after you overcome language barriers, cultural differences, and varying business practices, you need to establish regular communication patterns, update your incentives, and provide useful training to keep your partner program humming along.
Key takeaways from this blog A media kit helps present your brand and capabilities to potential brand partners. In short, it’s your chance to make a memorable first impression and stand out to potential brand partners. Here’s why you should always have one ready to go: Make a killer first impression.
Kristin Bourassa: That’s really what this webinar is about. Thank you very much for taking the time for this webinar. So hopefully, you signed up for this webinar and you’re in the right webinar. And thanks, Tackle, for hosting this webinar. Nasuni is a longtime Microsoft partner.
Kristin Bourassa: That’s really what this webinar is about. Thank you very much for taking the time for this webinar. So hopefully, you signed up for this webinar and you’re in the right webinar. And thanks, Tackle, for hosting this webinar. Nasuni is a longtime Microsoft partner.
They only happen if you continue to put in the work to help your partners succeed. Even after you overcome language barriers, cultural differences, and varying business practices, you need to establish regular communication patterns, update your incentives, and provide useful training to keep your partner program humming along.
As Chief Growth Officer of Deloitte US, Stacy leads the Client and Market Growth organization and is responsible for bringing the breadth of Deloitte’s service capabilities and assets to the market to accelerate growth for the organization and create a differentiated experience for clients. She also served on the US Board of Directors.
Kate specializes in initiatives related to SaaS and cloud channel management, partner and alliance strategy, incentives and program design, and organizational assessment and transformation. Channel Chats Episode 2: Partner Insights From a Cloud Leader. Channel Chats Episode 2: Partner Insights From a Cloud Leader.
Part III What Is Indirect (Partner Based) B2B Marketing What is partner marketing, and why is it significant for high-tech B2B efforts? How can high-tech firms select the right partners for their marketing efforts? What strategies enhance collaboration with partners in marketing and sales?
Lots of you joining the webinar, so thanks for tuning in today. The flow seems to be slowing down a little bit in terms of the number of people joining, so we should be ready to roll. So thank you, everybody, for joining this tackle webinar today. [link] Sanjay Mehta: Welcome, everybody. Michael Bull: Sounds good. Thanks again.
Sanjay Mehta: I think the only thing that freaks me out, more than that image, John, is the fact that my dog is make your dog bark during the webinar. Sanjay Mehta: In channel partners and channel-friendly sellers, I’m really starting to see cloud marketplaces as a major differentiator to their business.
Sanjay Mehta: I think the only thing that freaks me out, more than that image, John, is the fact that my dog is make your dog bark during the webinar. Sanjay Mehta: In channel partners and channel-friendly sellers, I’m really starting to see cloud marketplaces as a major differentiator to their business. Let’s see if we-.
In this dynamic landscape, service providers are becoming strategic partners, enabling enterprises to scale operations, optimize efficiency, and drive innovation. These advancements are enabling businesses to build robust, future-ready ecosystems.
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