article thumbnail

Why publishers need commerce content as a partnerships strategy

Impact

Common types of content partnerships. Developing a content partnership strategy. Within the ecosystem of content partnerships, several key players have their own goals and objectives. Download Content Partnerships 101: Why you need commerce content — especially now. Get my free guide.

article thumbnail

A shift in strategy: how senior leadership teams should think about modern partnerships

Impact

Considerations for building a new partnerships strategy . Partnerships mean different things to different companies. There’s no one size fits all strategy. The first thing is to agree upon your partnerships strategy. Discuss these questions: What partnerships do you have today?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 7 V’s of Big Data

Impact

Whether you employ traditional marketing tactics like paid ads or leverage cutting-edge partnership strategies, data plays a crucial role in growth. There’s no shortage of applications for big data in partnership marketing. Deciphering data with the right partnership platform .

article thumbnail

impact.com Named a Market Leader in Research in Action’s Partner Management Automation Report and in G2 Winter Reports

Impact

Many of those that have succeeded have a partnership strategy at the core of their overall business strategy, and have a comprehensive partnership management platform overseeing all of the partnerships behind the scenes.

article thumbnail

6 affiliate tracking methods [+ the outcomes of getting it right]

Impact

Partnership management platforms, like impact.com, have built-in tracking software that offers various tracking method that works best for your business. Brands make more informed decisions to create winning partnership strategies with access to performance data. What are common affiliate marketing tracking methods?

Credit 52
article thumbnail

Affiliate marketing for the travel industry: 3 key considerations when building your program

Impact

Gaining a data-driven insight into the significant steps along a vacationer’s planning and buying journey helps optimize your travel partnerships strategy. Take flight with the right partnership management platform. You’ll quickly learn to maximize the potential in peak and low seasons. Discover more.

Credit 94
article thumbnail

Partnerships with a purpose: 10 brands that inspire change

Impact

Authenticity is the core of corporate social responsibility partnerships. Dive deeper into ten brands that combined winning partnerships strategies with the causes they support. Finding, managing, and motivating the right partners without a partnership management platform such as impact.com became tedious.