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Why publishers need commerce content as a partnerships strategy

Impact

Common types of content partnerships. Developing a content partnership strategy. Within the ecosystem of content partnerships, several key players have their own goals and objectives. Download Content Partnerships 101: Why you need commerce content — especially now. Get my free guide.

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A shift in strategy: how senior leadership teams should think about modern partnerships

Impact

Considerations for building a new partnerships strategy . Partnerships mean different things to different companies. There’s no one size fits all strategy. The first thing is to agree upon your partnerships strategy. Discuss these questions: What partnerships do you have today?

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The 7 V’s of Big Data

Impact

Whether you employ traditional marketing tactics like paid ads or leverage cutting-edge partnership strategies, data plays a crucial role in growth. There’s no shortage of applications for big data in partnership marketing. Deciphering data with the right partnership platform .

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Affiliate marketing for the travel industry: 3 key considerations when building your program

Impact

Gaining a data-driven insight into the significant steps along a vacationer’s planning and buying journey helps optimize your travel partnerships strategy. Take flight with the right partnership management platform. You’ll quickly learn to maximize the potential in peak and low seasons. Discover more.

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The rising tide: A 2021 momentum recap

Impact

Partnerships have arrived. What’s finally been made clear this year is that every brand needs a mature partnerships strategy to be competitive. The world has finally woken up to the power of the partnership economy and how it creates a better, more authentic way to engage consumers. B2C brands are getting it.

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impact.com Continues Momentum in the First Quarter Fueled by Client Growth, New Product Offerings, and Leading Partnership Events

Impact

We believe that with our continued focus on investing in and delivering the innovation that our customers value and expect from impact.com, we will continue to drive the industry forward and both inspire and execute on our clients’ modern partnerships strategies.”

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impact.com Named a Market Leader in Research in Action’s Partner Management Automation Report and in G2 Winter Reports

Impact

Many of those that have succeeded have a partnership strategy at the core of their overall business strategy, and have a comprehensive partnership management platform overseeing all of the partnerships behind the scenes.