Mindmatrix

MARCH 4, 2024

Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Impact

NOVEMBER 11, 2021

Systems integrators (SIs) , companies that deal with the messy task of ensuring that you’re able to get all your technologies working well together in a unified infrastructure. However, a customer relationship management platform (CRM) isn’t going to cut it and a PRM may fall short of your referral partnership needs.

Retail 96

Retail Channels and alliances Credit Partnership management 96

ZinFi

NOVEMBER 20, 2023

However, managing channel partners has its challenges. It demands continuous communication, regular performance assessments, and the flexibility to evolve partnerships over time. As we look to the future, channel partnerships are poised to become even more strategic.

Conflict resolution and communication 52

Conflict resolution and communication Channels and alliances Legal Collaboration 52

Mindmatrix Blog

APRIL 3, 2025

Challenge 3: Cost of Implementation and ROI Measurement Implementing AI in channel and partnership management requires a significant investment in technology, training, and change management. Develop AI-specific training modules tailored to channel management roles.

Channels and alliances 52

Channels and alliances Strategic alliances Ecosystems Partnership management 52

Mindmatrix

JANUARY 9, 2025

As we move into 2025, businesses are entering a transformative era in partnership management, where next-gen Partner Relationship Management (next-gen PRM) platforms will play a crucial role in shaping the way organizations manage their partner ecosystems.

Ecosystems 52

Ecosystems Collaboration Partnership management Legal 52