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Influencer + affiliate: The growth strategy most brands overlook

Impact

Ongoing relationship focus: Contrary to popular belief, successful integration of these strategies requires ongoing relationship management and active collaboration. Optimize with technology: Utilizing tools such as impact.com can optimize and streamline combined marketing efforts, ensuring adaptability and responsiveness to market changes.

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impact.com fiscal year H1 2021: $1.5B valuation, $150M in funding, BigCommerce integration, 69% customer growth

Impact

The leading partnership management platform also closed H1 with two acquisitions, expanded client portfolio with brands like Puma, Skyscanner, and Tempur Sealy, and added two new international offices . Earlier in the year, impact.com joined Shopify Plus as a certified app partner for influencer and affiliate marketing.

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Affiliate program communication guide: 4 strategies to improve partner engagement and performance

Impact

Download now Utilize project management tools for collaboration: Platforms such as Trello, Asana, or Monday.com can organize tasks, deadlines, and feedback. Centralizing communication through management platforms: Modern partnership management platforms serve as communication hubs, eliminating the chaos of scattered tools.

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Top 16 Influencer Databases to Boost Your Campaigns in 2024

Jake Jorgovan

With real-time content updates and advanced filtering options, Bazaarvoice provides a dynamic environment for brands to manage and execute influencer campaigns efficiently. Advanced Filtering : Utilize AI-driven tools to find influencers by demographic, influence, and engagement metrics. Who Is Heepsy For?

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Top 15 Instagram Marketing Agencies for 2023

Jake Jorgovan

They can negotiate partnerships, manage influencer relationships, and ensure that influencer campaigns align with the brand's values and objectives. Utilizing influencers and using right influencer management tools can significantly expand reach, credibility, and brand awareness.

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Ask the experts: LaRue’s Darin Dolan on performance-driven media strategies 

Impact

Data-driven insights and innovative partnership management are crucial: Leveraging platforms like impact.com for performance analysis allows brands to make informed decisions and optimize their strategies for maximum effectiveness. Innovative partnership management. Data-driven optimization.

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Best Partner Relationship Management (PRM) Software 2021

Channel Insider

Channel partners can create custom landing pages, integrate CRM or marketing automation tools, and utilize sales playbooks to enable sales. Other tools include deal registration for developing a unified pipeline, market development funds (MDF), and a growing list of content management features to enrich partner portals and resources.