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Cyber Week 2024: how top brands achieved 23% higher conversion rates through strategic partnerships 

Impact

Our findings reveal how this more calculated approach to holiday shopping is reshaping partnership marketing strategies and creating new opportunities for brands to engage value-conscious consumers. What brands can do : Focus partnership strategies on value demonstration rather than pure discounting to capture higher-intent purchases.

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Top tips to create a successful partnership strategy

Mindmatrix

Partnerships have become an indispensable part of modern business strategy, offering opportunities for growth, innovation, and market expansion. In today’s interconnected world, organizations must develop a clear and effective partnership strategy to capitalize on these opportunities.