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billion in online spending across the five-day period, according to Adobemarking a significant milestone in holiday retail performance. This strong performance emerged from a notable shift in consumer buying patterns: shoppers approached purchases more strategically, extensively researching products and creating wish lists months in advance.
According to impact.com data , brands that invested in partnerships from 2020 to 2022 saw impressive results including: 29 percent revenue growth per year over the last two years. 41 percent growth in 2021 for brands that invested in partnerships early in the pandemic. Uncover this partnershipsuccess story 2.
Brands should: Optimize partner mix across customer journey stages Leverage content partners for early research engagement Maintain momentum beyond peak shopping periods Methodology The impact.com 2024 Industry Trend Benchmark Report, racked key performance metrics across 1,339 North American brands in the Retail and Shopping industry.
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