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Cyber Week 2024: how top brands achieved 23% higher conversion rates through strategic partnerships 

Impact

Our findings reveal how this more calculated approach to holiday shopping is reshaping partnership marketing strategies and creating new opportunities for brands to engage value-conscious consumers. The date range for 2023 is October 28 to November 27, 2023, and for 2024, November 2 to December 2, 2024.

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Top tips to create a successful partnership strategy

Mindmatrix

This comprehensive guide explores the key elements of creating a successful partnership strategy, including key statistics, actionable business development plans, challenges, opportunities, and real-life examples. However, the journey to successful strategic partnerships for businesses is not without its challenges.