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Landing Your First Dollar (and Many More) on Cloud Marketplace 

Tackle.io

We advocate strongly for educating sales leadership on what Marketplace means and where the benefit is. We try to pull in the CRO and VP of Sales very early to show them how valuable these partners can be for a Marketplace program.”.

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How to Create a Channel Partner Marketing Program: 7 Steps to Increase Pipeline

Zift Solutions

In another more complex example from the tech space, there may be many types of partners, including sales agents, value-added resellers, white-label resellers, systems integrators and managed services providers, etc.