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Partner Assessment (or will you just make it work?)

Peter Simoons

Therefore Anoop Nathwani and I spend considerable time in our Alliance Masterclass on the partner assessment phase of the alliance lifecycle. We’ve updated our Alliance Accelerator Partner Assessment white paper too, download it here and you are taking the first step towards a solid partner assessment!

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The Role of Influencers in Channel Marketing

Mindmatrix

For instance, a prominent industry analyst might write a white paper or host a webinar that showcases a company’s products and solutions in the context of broader industry trends. By positioning themselves as thought leaders, they help build credibility for the brands they work with.