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Check out this masterclass webinar to see how to drive new logo growth in one click. I encourage every enterprise channel person reading this to check out SuccessfulChannels’ One-Click QBRs so you and your teams can instantly get the data and insights you need to have productive QBR sessions. Too many times to count.
So how do you, as a vendor, go about successfully executing a channel incentives program? This was one of the topics under discussion on our recent webinar: ‘Modernizing Incentive Programs for Today’s Channel’. Together they have come up with 6 top tips for running a successful incentives program. Measure Results.
Channel incentive programs should incentivize roles beyond partner salespeople. Channel Incentive programs should incentivize pre-sale and post-sale activities. An effective channel incentives program is a core element of a thriving partner ecosystem and ensures high-quality channel management.
Check out this masterclass webinar to see how to drive new logo growth in one click. I encourage every enterprise channel person reading this to check out SuccessfulChannels’ One-Click QBRs so you and your teams can instantly get the data and insights you need to have productive QBR sessions. Too many times to count.
While the majority of successfulchannel programs include some form of Market Development Funds (MDF), how these programs are funded, the activities they support, their alignment with channel and company strategy, their payment methods and the levels of support required, can vary greatly. Time: 8am PT/11am ET/ 4pm BST.
Our market research was conducted among registrants for last month’s webinar entitled “Transform your Channel with One-Click QBRs.” What is SuccessfulChannels? SuccessfulChannels is the world leader in QBR systems specializing in partner sales management tools.
To thrive in this uncertain environment, successfulchannel players will lead the drive for business efficiencies for their customers, as they simultaneously strive to lower their own costs. Looking to take your SaaS solutions to market via the Channel? Channel Prediction 3: Ease of Doing Business Matters.
Channel sales slowed; or crashed; dramatically, and both vendors and channel partners found their established partner programs ill-equipped to cope with the fallout. Building a successfulchannel is hard work and takes time, but there are ways to accelerate the process and quickly generate predictable revenue streams.
Online Baptie & Company Webinar June 11-13 Beyond 2023 Denver, CO Pax8 Conference June 15 Channel Meet Up 2023 Boston, MA The Marketing Bee Meet Up June 21 Channel Ecosystem Bootcamp 2023 Boston, MA AchieveUnite Certification July 25 Masterclass: MBRs / QBRs for Continuous Partner-Led Revenue Online SuccessfulChannelsWebinar August 1-3 Channelcon (..)
As companies vie for dominance in each market segment of their respective industries, leveraging channel partnerships can offer significant advantages, such as accessing new customer segments, enhancing product offerings, and optimizing resource utilization. Here’s a detailed look at the steps involved in this process: 1.
A strong channel partner training program is key to a successfulchannel program. . Even your most seasoned partners will need key details and training on your products and solutions to be successful. Some programs also hold in-person training and/or webinars. .
Training Programs : Regular workshops, webinars, and e-learning modules. By leveraging the established presence and expertise of channel partners , businesses can reach a broader audience without significant investment in infrastructure and resources. Marketing Collateral: Brochures, case studies, and digital assets.
We'll explore various subtopics, including channel strategy development, partner recruitment, and onboarding, channel sales performance optimization, and more. By mastering these concepts, you'll be well-equipped to build and maintain a successfulchannel management strategy.
The Spur Group’s Managing Director, Dan Overgaag, and channel management technology giant Impartner’s CMO, Kerry Desberg, discusses how to create that magical combination of digital and human touch to build partner relationships and to create successfulchannel programs.
The Role of a Channel Marketer: Responsibilities and Skills Channel marketers are the linchpins of any successfulchannel marketing strategy. Here’s an in-depth look at the key responsibilities and skills required for a channel marketer: Key Responsibilities of a Channel Marketer 1.
Successfulchannel marketing doesn’t just happen. Channel marketing is more complex than other marketing efforts because you must simultaneously market to your partners – often through multiple layers of distribution – and through your partners to end customers.
We’ve written extensively on partner recruitment and you can check out one of our recent blogs, “ How Do You Recruit Channel Sales Partners? Highlights include: Identify Partner Locations Find new partners at conferences, webinars, LinkedIn groups, discussion forums and their industry media news outlets.
From managing partner relationships to ensuring consistent branding and messaging, companies face numerous obstacles that can impede successsuccessfulchannel marketing strategy. In this blog post, we’ll explore the most common challenges in B2B channel marketing and offer strategies to overcome them.
Channel partner reporting impacts your entire channel operation. To be fair, many companies launched successfulchannel programs without partner reportingespecially in the channels early days. Get some basics right like provisioning, commissions, and support, and you could be wildly successful in the game.
Groundwork across your entire organization can help your channel marketing program succeed. Heather Margolis , Chief Executive Officer (CEO) and Founder of channel demand-gen platform Spark Your Channel , says that baseline engagement metrics can help you improve and identify potential issues that you need to address.
What should channel partners do to maintain a mutually beneficial relationship? Running a successfulchannel program. Kathleen Phillips’ background in channel sales. Running a successfulchannel program. Set expectations based on the 80/20 rule. Conclusion. Closing comments. Digital River.
Influencer-Led Webinars: Host webinars featuring influencers discussing industry trends and your products role in addressing challenges. Continuous Feedback Loops The best channel marketing campaigns are those that evolve based on feedback from partners and customers. Liked what you read? Click to learn more.
They might also attend your webinar, where industry experts discuss common challenges and how your solution addresses them. This multi-channel approach delivers several powerful benefits: Expanded reach People consume content differently. Deeper customer insights More channels mean more data.
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