2025

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The Partnering Paradox

Partner Path

Executive Turnover and Proving the Value of Partnerships In todays fast-paced business landscape, partnerships remain a critical component of go-to-market strategies. Yet, despite their potential for growth and competitive differentiation, many organizations are experiencing a disconnect between their stated commitment to partnerships and the actual investment in partner programs.

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Gain a Game-Changing Advantage with Data Management and Analytics Consulting

Jake Jorgovan

Businesses that harness data effectively gain a clear edge over competitors. Businesses that harness data effectively gain a clear edge over competitors, and this is something the best understand the big data consulting market is predicted to hit USD 36,751.2 million by 2030 , according to IndustryARC. Data management and analytics consulting help you transform raw data into valuable insights and make informed decisions.

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Concentrix and IRONSCALES Partner to Combat AI Deepfake Threat

Channel Insider

Email security vendor IRONSCALES and Fortune 500 technology services provider Concentrix have partnered to combat the rising threat of AI-generated deepfakes. Channel Insider spoke with executives at both companies to learn more about why businesses need to prepare for deepfake threats and how their partnership bolsters their customers protection. Deepfakes becoming more sophisticated as sheer volume of threats increases The new partnership comes as deepfake threats continue to rise as AI tools

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Bridging Cultural Differences: The Key to Stronger Collaboration

Peter Simoons

Its easy to recognise cultural differences between continents, say, between Europe, Asia, and Africa. But the nuances go much deeper. Even within Europe, cultures vary widely. A British professional might say interesting when they mean boring, a German may naturally defer to hierarchy, while the Dutch favour open debate yet struggle to make decisions without full consensus.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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4 signs of a toxic culture for partnerships

Stellar Partnerships

Thomas Erikson has written a successful series of books about working with difficult people. Surrounded by Idiots, Surrounded by Narcissists, Surrounded by Psychopaths, Surrounded by Liars and more. It begs the question to Thomas: if all the people around you are idiots, liars and psychopaths, maybe the problem is you? Partnership people have a unique set of skills: creativity, resilience, relationships and strategic thinking.

More Trending

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How Incumbents Can Win the EV War

INSEAD Knowledge

Chinas electric vehicle (EV) scene has experiencedmarked growth in recent years. Brands including BYD and Geely have grabbed significant global market share and putpressure on EV pioneer Tesla, alongside traditional automakers. This is largely due to their advanced battery technologies, price advantage courtesy of a competitive domestic market and willingness to invest in on-the-ground infrastructure.In response to strong competition, most incumbents have focused on shoring up their existing int

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Siemens Applauded by Frost & Sullivan for Supporting the Evolution of Smart Hospitals and Its Market-leading Position

Frost & Sullivan

SAN ANTONIO, TX. March, 19, 2025 Frost & Sullivan recently researched the smart building solutions for the healthcare industry and, based on its findings, recognizes Siemens with the 2024 Global Company of the Year Award. Siemens is well-equipped with the domain know-how and technologies needed to support the evolution of smart hospitals that focus on staff productivity, digitized operations, and sustainability, addressing overcrowding and high operations costs in hospitals.

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Transitioning to Partnerships: Why and How to Make the Switch

Chaneltivity

Transitioning to partnerships is nerve-wracking just like assuming any new role is. But there are ways to make it a little less scary. Talking to people whove done it before, building up new skills before you make a change, and being equipped with the right tools as you start your journey can put you a little more at ease. And were giving you a headstart.

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Business Lawsuits: Top Causes and Prevention Strategies

Tishkoff

Running a business comes with inherent risks, including the possibility of lawsuits. Whether stemming from contract disputes, employment issues, or regulatory noncompliance, lawsuits can be costly and disruptive. By understanding the common causes of business lawsuits and implementing effective prevention strategies, you can protect your business and ensure its long-term success.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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SECO Selects impact.com to Scale Senheng App’s Growth through Affiliate Marketing

Impact

Kuala Lumpur, February 4, 2025 S Ecosystem (SECO) is collaborating with impact.com, the worlds leading partnership management platform to significantly expand Senheng mobile app user base and optimise its affiliate program for improved ROI. As Malaysia’s e-commerce industry continues to grow , particularly in online and mobile shopping, this collaboration will allow SECO to introduce innovative consumer engagement strategies.

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10 Insights for the Evolving Partner Ecosystem

Partner Path

Get ready to adapt to the new rules of partner engagement and ecosystem success. The partner landscape is transforming at an unprecedented pace. In our annual partnering webinar where we answered submitted questions, Diane Krakora and Jay McBain unpacked the trends redefining partnerships, from the rise of non-transactional incentives to the growing dominance of marketplaces.

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Strategic Financial Leadership on Demand: Why Hire a Fractional CFO

Jake Jorgovan

As a small business owner, you're stretched thin managing various aspects of your growing company, including finances. You need strategic financial guidance but can't afford a full-time CFO. The solution? Hiring a fractional CFO. This approach can lead to significant cost savingsbusinesses can achieve up to 40% savings by utilizing fractional resources compared to employing full-time staff.

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Syncro to Bring IT Management Platform to Internal IT Teams

Channel Insider

Syncro, a provider of managed service provider (MSP) solutions, has launched a version of its IT management platform designed specifically for internal IT departments. While our platform was originally developed for MSPs, we have seen increasing demand from internal IT departments as their operational needs are very similar, said Michael George, CEO of Syncro.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Why Transparent Communication Builds Stronger Alliances

Peter Simoons

I vividly recall one of the first workshops I facilitated for a client. The CEO opened the session by emphasising not only the importance of alliances to their company but also the vital role transparent communication plays in making them successful. He shared a principle embedded in their company culture: transparency. Whether dealing with a job candidate or a potential partner who wasnt the right fit, they always communicated openly, yet positively.

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5 paradoxes of partnerships

Stellar Partnerships

I cant be the only one hooked on MAFS (or trashy towers as its known in our house!) judging by their viewer numbers. Wow! There are many examples in this season about the dating paradox. The harder you chase someone, the less interested they seem (poor Jamie). The world is full of paradoxes at the moment. Im not going to dig into world politics, but we know which one Im talking about, right?

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Why Traditional PRMs Only Support Transactions, Not Partnerships

Mindmatrix

A partner relationship management system (PRM) has long played a crucial role in enabling businesses to manage their partner ecosystems effectively. However, as channel networks become more complex and partner expectations shift, traditional PRMs are struggling to keep up. Enter the next-gen PRM , a modern solution designed to address the limitations of traditional systems by integrating automation, artificial intelligence (AI), and advanced analytics.

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Should You Meditate Before a Negotiation?

INSEAD Knowledge

Many people turn to meditation when they feel stressed or apprehensive, such as before taking the stage to deliver a speech or prior to a performance review. Another situation that often makes individuals feel anxious is when they need to negotiate. To shake off the pre-negotiation jitters and regulate their emotions, some people practice mindfulness meditation a means of cultivating awareness of the present moment and clearing ones mind of other thoughts.How does mindfulness meditation influen

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Watch Now: Industry Leaders Reveal Strategies to Succeed in ASEAN’s Automotive Market

Frost & Sullivan

Southeast Asias electric vehicle (EV) market is in its nascent stages compared to more mature regions like Europe, North America, and China. However, countries constituting the Association of Southeast Asian Nations (ASEAN ) are actively pursuing policies and incentives to bolster EV adoption , laying the groundwork for exponential growth. Even as the EV market slows globally, ASEAN is poised to revolutionize its automotive industry, creating a fertile environment for automakers, charging infras

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Banking on Transformation: Unlock the Future of Financial Services with Value Stream Management

Planview Blog

Financial services organizations are navigating a rapid pace of change, driven by technological advancements, shifting consumer demands, and the complexity of global economic forces. To stay competitive, many of these organizations are transforming their approach to strategy execution, ensuring they can not only survive but thrive in a dynamic and disruptive environment.

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Preventing a Breach of Contract: Tips for Drafting Agreements That Stand the Test of Time

Tishkoff

Contracts are the foundation of successful business relationships, providing a clear framework of expectations, obligations, and remedies. However, poorly drafted agreements can lead to misunderstandings, disputes, and ultimately, breaches of contract. To avoid these pitfalls, it is essential to craft well-structured contracts that stand the test of time.

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How Australian brands can turn customers into powerful marketing partners in 2025

Impact

Only three percent of people in Australia trust advertising as their primary source of shopping information. In a recent Add to Cart podcast episode, Adam Furness (Managing Director, impact.com APAC) and Roger Lee (Head of Performance Marketing, Brand Collective) explored how leading brands adapt to this reality through customer advocacy and strategic partnerships.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Tariffs: Another case for distribution

Partner Path

How Distribution Partners Can Help Technology Companies In one of our thought-leadership webinars, Lisa Wight , Global VP of Partner Programs, Success and WW Distribution at Ericsson , made a compelling case for leveraging distribution as part of your indirect partnering strategy. Leveraging distribution partners helps expand reach, optimize supply chains, reduce operational costs, and better serve customers in diverse markets.

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March 2025: Top 11 Procurement & Sourcing Recruiters, Headhunters, & Executive Search Firms

Jake Jorgovan

Updated: March 2025 Procurement and sourcing are critical functions in any organization, directly impacting its financial health and operational efficiency. In an ever-evolving market, the demand for skilled professionals in these fields has surged, making the role of specialized recruiters, headhunters, and executive search firms more vital than ever.

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Why Auguria is Betting Big on Channel to Scale Security

Channel Insider

Auguria is a fairly new vendor focused on using technology to cut through the noise created by data and bring security risks to the attention of experts faster. The company went all-in on the channel from its inception, and co-founder and CEO Keith Palumbo sat down with Channel Insider to explain why. Leveraging the channel as a force multiplier in sales and innovation Palumbo says his company is all-in on the channel and has been since its inception, though 2025 will mark the first year of full

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A New Year: Fresh Opportunities?

Peter Simoons

Happy New Year! Here we are, 2025! It feels like only yesterday the ICT world was bracing for Y2K; a challenge that, in the end, never materialised. Now, 25 years later, were preparing for what exactly? If youre someone who kicks off the year with a list of resolutions, you might already be realising how easy these promises are to lose track of (sorry to burst the bubble!).

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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How authenticity attracts corporate partners

Stellar Partnerships

We encourage non-profits to provide solutions to a corporate partners problems and how you should solve, not sell. But thats not the same as reinventing your organisation to suit your corporate partner. You need to stay true to who you are and be confident in that position. It reminds me of the old joke about a radio conversation with a Navy ship. It goes like this: American naval captain: Please divert your course 15 degrees east to avoid a collision.

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Traditional vs. Next-Gen PRMs: The Future of Partner Relationship Management

Mindmatrix

Partner Relationship Management (PRM) platforms have long played a crucial role in enabling businesses to manage their partner ecosystems effectively. However, as channel networks become more complex and partner expectations shift, traditional PRMs are struggling to keep up. Enter the next-gen PRM , a modern solution designed to address the limitations of traditional systems by integrating automation, artificial intelligence (AI), and advanced analytics.

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Partner Analytics: What It Is and How to Do It

Chaneltivity

For revops leaders, its not enough for your program to look like its working you need to prove it through your partner analytics. So, what do you track? And once you know what to track, how do you build a reporting process you dont dread completing every month or every quarter? Keep reading to learn what partner analytics is, how to apply it in your program, and some best practices to adopt along the way.