Impact

MARCH 23, 2023

Key takeaways Brands can promote their values and build lasting communities through purposeful partnerships. The right partnership management platform with innovative tools and features helps power community building. How to leverage communities to drive growth Discover how Zero Co built thriving communities with partnerships.

Partnership management 52

Partnership management Collaboration 52

Impact

FEBRUARY 7, 2024

Coady Joy is the Head of Affiliate and Partnerships Education at impact.com. She leads the Partnership Experience Academy, which provides marketers with instructor-led training and short courses on all aspects of affiliate and partnership management. Brian Marcus is the Senior Director of Product Marketing at impact.com.

Partnership management 75

Partnership management Ecosystems Collaboration 75

Impact

SEPTEMBER 9, 2022

Download your free ebook copy and learn everything about partnership marketing. The partnership life cycle framework applies to all partnership types, so you can apply these principles to each collaboration you create. Keep partners productive with the partnership life cycle. Get my free guide.

Collaboration 59

Collaboration Partnership management 59

Impact

SEPTEMBER 23, 2021

More recently, the Chief Partnerships Officer (CPO) title has taken root in the executive garden for reasons we will delve into below. And even in the absence of a CPO, a smart CGO has much to gain by taking a page from a partnership leader’s playbook. But the tactics to achieve those goals are different.

Collaboration 59

Collaboration Legal Finance Energy 59

Impact

NOVEMBER 11, 2021

With an eye toward doubling its business, in 2019 the company announced plans to recruit 250,000 non-transactional (referral-based) local partners. But the company has more recently turned its attention to other kinds of partnerships, rapidly recruiting about 7,500 new partners a month — 80 percent of whom likely are non-transactional.

Retail 96

Retail Channels and alliances Credit Partnership management 96

Impact

SEPTEMBER 30, 2021

But “partnerships” is not even really marketing at all. Partnerships” is its own channel, one that is potentially larger than paid search. For organizations that have achieved a high level of partnership maturity, revenue driven from the partnership channel can rival that of the entire sales or marketing channels.

Legal 52

Legal Finance Retail Business development 52

Impact

OCTOBER 15, 2021

This guide covers: What is partnership marketing Partnership marketing IRL The benefits of partnership marketing The different types of channel partnerships Referral partnerships success stories Making partnerships work Partnership management platforms Choose the perfect partnership platform.

Channels and alliances 52

Channels and alliances Partnership management Partnership success Legal 52