2019 Collaboration Partnership management 
Impact
NOVEMBER 11, 2021
With an eye toward doubling its business, in 2019 the company announced plans to recruit 250,000 non-transactional (referral-based) local partners. But the company has more recently turned its attention to other kinds of partnerships, rapidly recruiting about 7,500 new partners a month — 80 percent of whom likely are non-transactional.
Impact
FEBRUARY 7, 2024
Coady Joy is the Head of Affiliate and Partnerships Education at impact.com. She leads the Partnership Experience Academy, which provides marketers with instructor-led training and short courses on all aspects of affiliate and partnership management. Brian Marcus is the Senior Director of Product Marketing at impact.com.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Impact
MARCH 23, 2023
Key takeaways Brands can promote their values and build lasting communities through purposeful partnerships. The right partnership management platform with innovative tools and features helps power community building. How to leverage communities to drive growth Discover how Zero Co built thriving communities with partnerships.
Impact
SEPTEMBER 9, 2022
Download your free ebook copy and learn everything about partnership marketing. The partnership life cycle framework applies to all partnership types, so you can apply these principles to each collaboration you create. Keep partners productive with the partnership life cycle. Get my free guide.
Impact
SEPTEMBER 23, 2021
More recently, the Chief Partnerships Officer (CPO) title has taken root in the executive garden for reasons we will delve into below. And even in the absence of a CPO, a smart CGO has much to gain by taking a page from a partnership leader’s playbook. But the tactics to achieve those goals are different.
Channel Insider
NOVEMBER 5, 2021
Beyond traditional B2B partnerships, Impact has an eye for the evolving marketing landscape with support for partnerships like brand ambassadors, social influencers, mobile apps, nonprofits, and more. For reference , the industry earned over $401 million in revenue in 2019. What Are the Benefits of PRM Solutions?
Impact
SEPTEMBER 30, 2021
But “partnerships” is not even really marketing at all. Partnerships” is its own channel, one that is potentially larger than paid search. For organizations that have achieved a high level of partnership maturity, revenue driven from the partnership channel can rival that of the entire sales or marketing channels.
Expert insights. Personalized for you.
96 
Let's personalize your content