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Digital technologies have a profound impact on both consumer behavior (Chanias, 2017)and the competitive landscape (Vial, 2019). In a world where talent and valuable know-how are widely distributed, organizations cannot pursue innovation independently, no matter how large or capable they are (Burchardt & Maisch, 2019).
The 2019 trends in corporate social responsibility (CSR), however, can give us hope for a brighter future ahead. And it’s time for even more brands to invite this community to be part of the conversation and solution, recognizing their contributions in 2019 and beyond. That is inclusion brought to life. Making Sustainability Real.
The application of business analysis methods to optimize partnershipstrategies. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2s Spring 2024 G2 Grid Report for Partner Management Software.
With an eye toward doubling its business, in 2019 the company announced plans to recruit 250,000 non-transactional (referral-based) local partners. But the company has more recently turned its attention to other kinds of partnerships, rapidly recruiting about 7,500 new partners a month — 80 percent of whom likely are non-transactional.
More recently, the Chief Partnerships Officer (CPO) title has taken root in the executive garden for reasons we will delve into below. And even in the absence of a CPO, a smart CGO has much to gain by taking a page from a partnership leader’s playbook.
Develop an inclusive partnershipsstrategy that reflects gender fluidity in product ranges, features diverse families, and tells more inclusive stories. Beyoncė honored Black queer excellence in her 2023 Renaissance album, while the Met Gala pulled inspiration from queer fashion with the 2019 ‘Camp: Notes on Fashion’ theme.
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