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How I Tackle Marketplace with Sunny Ho, Cloudinary

Tackle.io

Like the symphony conductor, an alliance manager must ensure that both partners play in tune. To me, because alliance management critically accounts for the success of partnerships, it’s one of the best roles in an organization. Like the symphony conductor, an alliance manager must ensure that both partners play in tune.

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How I Tackle Marketplace with Sunny Ho, Cloudinary

Tackle.io

Like the symphony conductor, an alliance manager must ensure that both partners play in tune. To me, because alliance management critically accounts for the success of partnerships, it’s one of the best roles in an organization. Like the symphony conductor, an alliance manager must ensure that both partners play in tune.

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth . A 2020 Tackle survey found that 70% of software sellers said they have increased focus and investment in Marketplaces as a go-to-market channel due to COVID-19. Alliance managers . Legal advisors .

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

For example, in 2020: Identity and authentication platform Auth0 experienced 10x year-over-year revenue growth Cybersecurity leader CrowdStrike saw sales cycle times cut by nearly half These are two examples of many. We might have had to wait for the next budget cycle.

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Organizing for Marketplace Success

Tackle.io

So we have sort of … The nice thing is because this lives … because tackle and all this lives within our alliances org, we sit within the sales org. So we roll up into our go-to-market teams, and we have a partner manager and a field alliance manager dedicated to these partners. So we do see that.