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HEART & IMPACT

Be Partner Ready

Former BePartnerReady.com® student the Heart Foundation signed up a new partnership with Coles in 2020. Together, their goal was to support Australians’ aspirations to become healthier and more active.

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A LIFELINE IN LOCKDOWN

Be Partner Ready

Reckitt additionally incorporated Meals on Wheels into its advertising spend in 2020 in a TVC that highlighted the vital service Meals on Wheels provides, with a call to action for Australians to get behind the charity. This meant that over $1m worth of disinfectant products (Glen 20, Pine O Cleen and Dettol hand sanitiser) were delivered.

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Anything Can Happen

Be Partner Ready

My session will guide guests through the critical ‘organisational readiness’ factors that separate success from failure; how to get ‘partner ready’ with a proven 7-step process; and discover the reasons (with stats to prove it) why corporates & brands want – and need – to partner with changemakers like you.

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THE POWER OF RESEARCH

Be Partner Ready

When presenting/citing research, include the name of the research company, the name of the study and the date of the report (so for example the Edelman Trust Barometer February 2020). When was it done?

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GETTING THE BOARD ON BOARD

Be Partner Ready

On the flipside, make it clear that a corporate partnership is far more complex than a philanthropic gift, and that 18 months is a realistic timeframe to secure a new partner. Share the article from the May 2020 issue of F&P magazine entitled ‘Should you dance with the devil in the pale moon light’ Keep them informed.

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WHO SAYS CHOCOLATE CAN’T CHANGE YOUR LIFE?

Be Partner Ready

Finally’, October 2020. Find out if your organisation is ready to forge partnerships as good as this one – do our free Readiness Q&A. More about the partnership can be found here. This brilliant partnership is featured in our new research report ‘The Conscious Consumer era Arrives. Georgia McIntosh

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DATA DRIVES DECISIONS

Be Partner Ready

Then, as we know, the world up-ended at the start of 2020. Finally (launched in November 2020). Download the Cavill + Co report written for corporates here (send to your corporate prospects & partners). It impacted everything, including what consumers around the world want from companies, brands and their employer.

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