Impact

DECEMBER 9, 2021

Partnerships have arrived. What’s finally been made clear this year is that every brand needs a mature partnerships strategy to be competitive. The world has finally woken up to the power of the partnership economy and how it creates a better, more authentic way to engage consumers. B2C brands are getting it.

Partnering capability and readiness 98

Partnering capability and readiness Partnership management Strategic partnership Partnership strategies 98

Impact

JANUARY 17, 2023

Authenticity is the core of corporate social responsibility partnerships. Dive deeper into ten brands that combined winning partnerships strategies with the causes they support. Finding, managing, and motivating the right partners without a partnership management platform such as impact.com became tedious.

Partnership management 97

Partnership management Partnership strategies IT partnerships Strategic partnership 97

Impact

MARCH 9, 2023

More recently during the 2020 pandemic, ecommerce channel ad spending grew by 40 percent as consumers purchased everything online, from groceries to beauty products. 41 percent growth in 2021 for brands that invested in partnerships early in the pandemic. Strengthen your partnership strategy with these tips: 1.

Partnership strategies 52

Partnership strategies Partnership success Partnership management Retail 52

Impact

FEBRUARY 28, 2023

Partnerships continued to thrive during the 2020 pandemic and economic downturn—brands experienced revenue growth of 29 percent per year from 2020 to 2022. Dave Yovanno, CEO and Board Director of impact.com, explains how partnerships are a low-risk channel that keeps businesses afloat during stormy financial climates.

Partnership management 52

Partnership management Credit Partnership strategies Business partnerships 52

Impact

JANUARY 17, 2023

10 purpose-driven CSR partnerships campaigns Authenticity is the core of corporate social responsibility partnerships. Dive deeper into ten brands that combined winning partnerships strategies with the causes they support. To get customers excited about its cause and product, Corkcicle turned to partnerships.

Partnership management 52

Partnership management Partnership strategies IT partnerships Strategic partnership 52

Impact

NOVEMBER 11, 2021

In December 2019, the company kicked off a new strategy focused on diversifying and broadening its partnerships program through the impact.com. With more freedom to test, track, and measure, Easyship tapped into a more diverse range of partnerships that allowed them to cast a wider net.

Retail 96

Retail Channels and alliances Credit Partnership management 96