Channel Insider

DECEMBER 15, 2021

Though already a notable CIM solution, Fielo’s acquisition of leading channel management software provider Gage Marketing in October 2021 makes the vendor a force within the industry. Gage’s Channel Performance Suite offers a bundle of tools for marketing, rewarding, and educating partners.

Ecosystems 105

Ecosystems Insurance Banking High tech 105

Channel Incentive Best Practices

JANUARY 14, 2021

2021 Channel Predictions. Channel Prediction 1: Adaptability Pays. For the foreseeable future (at least through to the second half of the Current Year), we can expect that channel managers and executives will stay grounded. And of course most employees will continue to work from home.

Utilities 93

Utilities Successful channels Channel management Ecosystems 93

Successful Channels

NOVEMBER 4, 2018

243 Billion for e-Learning Marketplace: Statista in 2018 cited that the eLearning market forecast for 2022 will exceed $242 Billion. IPED Consulting cites that channel investment in training must be a significant portion of any channel program: Your overall channel program budget should be 20% of your overall channel revenues.

Channel management 45

Channel management Successful channels 45

Successful Channels

JANUARY 3, 2022

Why not take this opportunity to transform how we do business with our channel partners? But in 2022 they continue to be poorly managed, nurtured, and measured. Today, most brands only scratch the surface of the potential for their channel. These problems have now been solved.

Partnering capability and readiness 52

Partnering capability and readiness Channel management 52

Zift Solutions

JANUARY 31, 2023

TechTarget defines a channel account manager or partner account manager (PAM) as a liaison between a vendor and its channel partners who builds, maintains and manages long-term relationships with current and prospective partners for the vendors partner program. Most channels are relationship driven, says Whitley.

Channel management 52

Channel management Engineering Successful channels Business development 52

Zift Solutions

APRIL 26, 2022

Predictions of greater through-channel marketing activity this year, originally detailed in our 2022 partner program predictions , were proven in our March Customer Event. This event revealed that companies are investing more in through-channel marketing than in to-channel and for-partner marketing combined.

Telecommunications 52

Telecommunications Retail Partnership success Successful channels 52