2022 Channels and alliances Value creation 
Phoenix Consulting Group
MAY 31, 2023
Understanding how digital business works makes it clear how Southwest Airlines’ 2022 “ holiday meltdown ” was actually a technology meltdown. In other words, it is not all about you; it is about all the other partners and their ability to collaborate and innovate with everyone else for greater value. So how do you measure that power?
Tackle.io
SEPTEMBER 21, 2021
About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.
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Tackle.io
OCTOBER 25, 2022
About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.
Tackle.io
OCTOBER 25, 2022
About half of respondents held titles in Alliances, Channel, and Partner Management. Your cloud go-to-market includes people, processes, technology, and is a cross-functional initiative that involves alliances, sales, product, and marketing at a minimum.
Tackle.io
NOVEMBER 2, 2023
They are prioritizing Marketplaces as the preferred way to transact with customers and including existing traditional channels to nurture long-standing relationships and to leverage expanded market reach. Customer demand to purchase solutions including multiple products and services will drive innovation from the channel.
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