Impact

DECEMBER 5, 2023

5, 2023 —  impact.com , the world’s leading partnership management platform, announced today its 2023 company growth and strong performance, driven by client and agency partner growth, return on strategic business investments, new integrations, and product innovation and development.

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Impact

FEBRUARY 23, 2022

Yovanno, The Partnership Economy details how businesses can find new audiences, grow revenue, and deliver exceptional customer experiences. Yovanno, which explores the collaborative relationship between businesses and their partners.

Ecosystems 52

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Impact

FEBRUARY 28, 2023

Partnerships continued to thrive during the 2020 pandemic and economic downturn—brands experienced revenue growth of 29 percent per year from 2020 to 2022. To navigate uncertain waters, companies collaborated with partners to raise brand awareness, increase visibility and enhance customers’ online experience.

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Impact

AUGUST 23, 2022

impact.com, in partnership with WARC, examines how the pandemic-driven growth of influencer marketing has accelerated influencers’ role in the consumer journey, and offers guidance for how brands and influencers can create mutually beneficial partnerships. NEW YORK – Aug.

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Impact

APRIL 12, 2024

No one wants to be in a one-sided partnership. Team-ups work best when both sides are on the same page and feel motivated to hit their goals—especially if you’re a brand collaborating with several influencers. Scaling up your influencer partnership program like HelloFresh requires solid communication and ongoing outreach.

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Impact

JANUARY 17, 2023

Finding, managing, and motivating the right partners without a partnership management platform such as impact.com became tedious. The company achieved an 11 percent increase in revenue for 2022 Q1 from the 20 top performers. To get customers excited about its cause and product, Corkcicle turned to partnerships.

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Impact

JUNE 8, 2022

Download Content Partnerships 101: Why you need commerce content — especially now. While publishers and brands collaborate toward a common goal for commerce content, each plays a different role. Collaboration ensures transparent and marketable content for a valuable feature with the associated brands and intended audience.

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Impact

DECEMBER 5, 2023

I’m truly thankful for the chance to collaborate with such a talented team of over 1,000 impact.com colleagues spread across several offices around the world — from New York to Cape Town to Tokyo. If 2022 was about exploring the potential of partnerships, then 2023 was the year we boldly heeled into the winds of progress.

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Impact

JULY 20, 2023

Brands can achieve success with any budget so long as they build a roadmap for recruiting, negotiating, and collaborating with influencers. Here are five best practices with insights from industry experts to build long-term creator partnerships. These creators are professional influencers who already have several brand collaborations.

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Impact

NOVEMBER 3, 2021

The industry will be worth up to $15 billion by 2022 , and for good reason. The savviest of influencers know gifting can be a vital part of growing their business, which is why even top-level influencer partners still seek out gift-only collaborations. It is important that gift-only collaborations leave the influencer feeling valued.

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Impact

SEPTEMBER 2, 2021

At a high level, influencer marketing is the practice of brands collaborating with influencers. Spending on influencer marketing is projected to surpass $15 billion (yes, billion) by 2022, so there’s plenty of potential for any influencer to cash in. Influencer partnerships are not meant to be set-it-and-forget-it arrangements.

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Impact

NOVEMBER 3, 2021

The industry will be worth up to $15 billion by 2022 , and for good reason. The savviest of influencers know gifting can be a vital part of growing their business, which is why even top-level influencer partners still seek out gift-only collaborations. It is important that gift-only collaborations leave the influencer feeling valued.

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Impact

JUNE 6, 2024

Instead of pushing a product onto someone who may not be part of your ideal target audience, partnerships target users who identify your product as the most relevant solution. In 2022, the Apple App Store had nearly four million apps available for download. Content marketing Standing out on the App Store Page is challenging.

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Impact

JULY 20, 2023

billion in 2022 to $21.1 Plus, partnership management platforms like impact.com / creator made collaborating with influencers easier. Plus, partnership management platforms like impact.com / creator made collaborating with influencers easier. All marketers should aim for long-term partnerships.

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Impact

DECEMBER 19, 2024

billion by 2025, an 86% increase from 2022 Social media audiences will surpass TV viewership by 2025 Consumer behavior shifts 90% of U.S. billion by 2025, an 86% increase from 2022 Social media audiences will surpass TV viewership by 2025 Consumer behavior shifts 90% of U.S. This duplication leads to wasted time and increased costs.

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