2023 Channel strategies Legal 
Magnetrix
MARCH 2, 2023
Aired on March 2, 2023. Introduction Hyperscaler marketplaces are having a significant impact on channel sales. This has led to a shift away from the traditional channel sales as customers are now able to purchase what they need directly from a cloud provider. Listen to the podcast with guest speaker: Tim Lowe.
Tackle.io
SEPTEMBER 21, 2021
In reality, companies with committed cloud spends are incentivized to buy this way—some are even requiring it as it also simplifies procurement, legal, finance, etc in otherwise largely complicated processes. Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year.
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Tackle.io
OCTOBER 25, 2022
In reality, companies with committed cloud spends are incentivized to buy this way—some are even requiring it as it also simplifies procurement, legal, finance, etc in otherwise largely complicated processes. Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year.
Tackle.io
OCTOBER 25, 2022
In reality, companies with committed cloud spends are incentivized to buy this way—some are even requiring it as it also simplifies procurement, legal, finance, etc in otherwise largely complicated processes. Half of those say channel partners will be involved in at least 30% of their Marketplace transactions in the coming year.
Jake Jorgovan
JANUARY 23, 2025
Optimize channels based on insights Use attribution data to identify top-performing channels at each stage of the funnel. Invest in channels that drive awareness, consideration, and action most effectively. You want to refine your cross-channel strategy for maximum ROI. CTV ad spending is projected to hit $30.1
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