Impact

DECEMBER 17, 2024

billion in online spending across the five-day period, according to Adobemarking a significant milestone in holiday retail performance. The impact.com team analyzed data from thousands of North American retail brands during the four weeks leading up to and including Cyber Week (November 2 – December 2, 2024).

Strategic partnership 52

Strategic partnership Retail Partnership strategies Utilities 52

Impact

OCTOBER 23, 2024

Brands that adapt their strategies to these trends, particularly in partnership marketing and multichannel approaches, will likely see stronger performance in the upcoming holiday shopping season. The year-over-year (YoY) analysis compares how retailers and brands performed in response to Amazon’s Prime Day sale.

Retail 52

Retail Partnership strategies 52

Be Partner Ready

JUNE 18, 2023

Consumer-facing retailers such as JB Hi-Fi, Rebel, Nick Scali, Bunnings and Target have also enjoyed increased profits. When considering your corporate partnerships strategy, focus on the facts, not scaremongering. 4] Companies providing everyday essential items, such as Woolworths and Coles, have posted record net profits.

Banking 130

Banking Energy Corporate partnerships Retail 130

Impact

SEPTEMBER 20, 2023

In 2023, 41% of consumers said they intended to splurge. It so happens that partnerships motivate today’s savvy consumers to purchase. The 2023 Mid-Year Consumer Trend research study by impact.com analyzes consumer spending during Q1 and Q2 of this year, comparing it to the same time periods 2022.

Retail 52

Retail Strategic partnership Partnership strategies 52

Impact

NOVEMBER 11, 2021

Forrester predicts that about 17 percent of all business-to-business transactions will be performed through self-service ecommerce by 2023, accelerating the decline of reseller partnerships and ushering in a new era of referral partnerships. These partnerships come in all shapes and sizes, including: Traditional affiliates.

Retail 96

Retail Channels and alliances Credit Partnership management 96

Impact

FEBRUARY 22, 2024

People revealed with their 2023 spending habits that brands should be more strategic to impact these budget-conscious decisions. Yet these new habits present an unexpected opportunity for retailers. The 2023 Consumer Trend Benchmark research study by impact.com analyzes consumer spending throughout 2023 compared to 2022.

Retail 40

Retail Partnering capability and readiness Finance Partnership strategies 40

Impact

FEBRUARY 12, 2025

consumers were more intentional about shopping last year compared to 2023. The year-over-year (YoY) analysis compared performance during January 1-December 31, 2024 to the same period in 2023. Analysis period January 1, 2023 – December 31, 2023 vs January 1, 2024 – December 31, 2024.

Strategic partnership 52

Strategic partnership Retail Partnership strategies Ecosystems 52