Top 8 Trends in B2B Content Marketing for 2024
Jake Jorgovan
OCTOBER 19, 2024
A notable 45% of B2B content marketers expect their budgets to increase in 2024, highlighting a shift towards more dynamic and engaging content formats. To stay competitive in 2024, it's crucial for B2B marketers to adopt these emerging trends: Prioritizing AI-driven personalization to cater to specific audience needs.
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