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What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Zift Solutions

Partner ecosystems foster faster and more effective co-marketing and co-selling. Youre hearing about it more for good reason almost a third of total global sales are predicted to come from ecosystems by 2025, according to McKinsey. Partner ecosystems present another route to customers and more sales.

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

Profitable co-sell opportunities . By 2025, nearly 80% of sales interactions will take place through digital channels, according to a recent study published by Gartner. Shelly Landsmann, VP of International Sales & Global Alliances, Sisense. Alliances . Alliance managers . Finance and operations personnel .

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State of Cloud Marketplaces 2022

Tackle.io

Sales, Marketing, and Alliances have to work together as an organization to lean into partner-led growth. They invested sales team resources in Cloud GTM to scale their co-sell and Marketplace motions FAST. Procurement and finance are still learning how to leverage these budgets.

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Best Practices for Bridging the AI Skills Gap

ZinFi

This gap impacts diverse sectors, including healthcare, finance, manufacturing, and education. According to the World Economic Forum, around 50% of workers will require significant reskilling by 2025 due to advancements in AI and automation. Finance: Expertise in fraud detection and algorithmic trading is in demand.

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The Cloud Marketplace Playbook: Selling on Cloud Marketplaces at Every Stage of Maturity

Tackle.io

By 2025, nearly 80% of sales interactions will take place through digital channels, according to a recent study published by Gartner. Considerations for Scaling Cloud Marketplace Sales Co-selling with Cloud Providers Symbiotic relationships are hallmarks of Cloud Marketplaces. Learn how to make the business case to your C-suite.

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State of Cloud Marketplaces 2021

Tackle.io

About half of respondents held titles in Alliances, Channel, and Partner Management. Others included product/development, operations, finance, IT, marketing, and the C-suite. Canalys predicts that nearly a third of all Marketplace purchases will flow through partners by 2025.

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4 Tips to Build a Persuasive Pitch for Cloud GTM

Tackle.io

Security and compliance/operational and finance mitigations. Scale with Marketplace and co-sell will bring in more business, less direct SDR motions, and more ecosystem plays that enable your teams to drive revenue with less overhead over time. The CFO, in particular, will be interested in revenue efficiency.