2025 Partnership success Retail 
Stellar Partnerships
NOVEMBER 24, 2024
We’d prefer to head into 2025 with a clean slate and a fresh perspective on things that will make us happy, fulfilled and less embarrassed. For partnership people it means shedding habits and practices that conspire to make your life a lot harder than it needs to be.
Impact
DECEMBER 17, 2024
billion in online spending across the five-day period, according to Adobemarking a significant milestone in holiday retail performance. The impact.com team analyzed data from thousands of North American retail brands during the four weeks leading up to and including Cyber Week (November 2 – December 2, 2024).
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Impact
FEBRUARY 12, 2025
Brands should: Optimize partner mix across customer journey stages Leverage content partners for early research engagement Maintain momentum beyond peak shopping periods Methodology The impact.com 2024 Industry Trend Benchmark Report, racked key performance metrics across 1,339 North American brands in the Retail and Shopping industry.
Impact
FEBRUARY 14, 2025
Consider a common scenario: a customer discovers a product through an influencer’s social media post, researches reviews across multiple third-party websites, checks prices across retailers, and finally makes an in-store purchase three weeks later while on a weekly shopping trip.
Impact
MARCH 17, 2025
In the first episode of The Partnership Economy podcast Season 6 , impact.coms CEO Dave Yovanno and Co-founder & VP of Strategic Initiatives Todd Crawford unpack this seismic shift in consumer behavior and what it means for brands in 2025. While 83.8% High-price/low-consideration: 11.7% Low-price/high-consideration: 6.7%
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