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In conversations with three leading voices across the industryJay McBain (Chief Analyst, Channels, Partnerships and Ecosystems, Canalys), Angie O'Dowd (GVP, Solutions Partner Program, HubSpot), and Karine Elsen (VP, Global Partner Marketing, Avalara)a clear message emerged: No longer a sidekick, partner marketing is stepping into the spotlight.
By 2028, connectivity technology’s penetration rate will reach 80% in electric two-wheelers (e2Ws) and 60% in internal combustion engine (ICE) two-wheelers (2Ws). From basic smartphone pairing to sophisticated vehicle-to-everything (V2X) systems, the journey toward a fully connected two-wheeler ecosystem is well underway.
Volvo Cars’ integration with the Google Home ecosystem spotlighted how cars are becoming an integral part of customers’ seamlessly interconnected digital lifestyle. Stellantis will collaborate with Amazon to develop a next-generation STLA Smart Cockpit, with Amazon providing training to Stellantis engineers and developers.
Embedded Connectivity to Redefine Two-wheeler Technology As the penetration rate of connected two-wheelers is projected to soar, with E2Ws reaching 80% and internal combustion engine (ICE) two-wheelers 60% by 2028 , embracing embedded connectivity has become highly critical.
Future Outlook Digitalization will trigger dramatic change across the entire automotive ecosystem. They will engineer a two-pronged strategy: one, using the agency sales model to gain direct customer access and, two, revising dealers’ agreements to establish a competitive BEV sales strategy. million BEVs by 2028.
For instance, this agenda promotes the sustainable use of resources and renewable energies, smart cities, and the preservation of ecosystems and biodiversity. Green taxonomies provide these rules for investment and help avoid issues of verification and greenwashing, ensuring the authentic offsetting processes credits are built on.
billion by 2028 , brand marketers are asking a pivotal question: what makes this channel so impactful? Retail media places ads within a retailer-owned ecosystem, such as Amazons platforms or Walmarts digital properties. Its content classification and targeting engine allow brands to place product ads in relevant articles.
This comes as companies continue to adopt these tools at high rates: IDC forecasts global AI spending will hit $632 billion by 2028. Theres always going to more to security than just the model being deployed, but this is important, said Shai Dvash, a CyberArk labs innovation engineer.
Does your organization have the right frameworks and benchmarking tools to identify strategic growth partners in APACs evolving 5G ecosystem? Click here to know more! Investment Allocation Dilemmas: adapting customer experience strategies (for new and existing telecom services) to avoid service degradation and customer dissatisfaction.
billion by 2028 , brand marketers are asking a pivotal question: what makes this channel so impactful? Retail media places ads within a retailer-owned ecosystem, such as Amazons platforms or Walmarts digital properties. Its content classification and targeting engine allow brands to place product ads in relevant articles.
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