Remove 2028 Remove Ecosystems Remove Engineering
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Igniting the Pipeline: Why Partner Marketing is the New Sales Engine

PLM Alliances

In conversations with three leading voices across the industryJay McBain (Chief Analyst, Channels, Partnerships and Ecosystems, Canalys), Angie O'Dowd (GVP, Solutions Partner Program, HubSpot), and Karine Elsen (VP, Global Partner Marketing, Avalara)a clear message emerged: No longer a sidekick, partner marketing is stepping into the spotlight.

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From Basic Smartphone Pairing to Sophisticated Vehicle-to-Everything (V2X) Systems, Journey toward a Fully Connected Two-wheeler Ecosystem is Underway

Frost & Sullivan

By 2028, connectivity technology’s penetration rate will reach 80% in electric two-wheelers (e2Ws) and 60% in internal combustion engine (ICE) two-wheelers (2Ws). From basic smartphone pairing to sophisticated vehicle-to-everything (V2X) systems, the journey toward a fully connected two-wheeler ecosystem is well underway.

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CES 2022: Showcasing Advanced CASE Capabilities, Color Changing Cars, Cool Chips, and More

Frost & Sullivan

Volvo Cars’ integration with the Google Home ecosystem spotlighted how cars are becoming an integral part of customers’ seamlessly interconnected digital lifestyle. Stellantis will collaborate with Amazon to develop a next-generation STLA Smart Cockpit, with Amazon providing training to Stellantis engineers and developers.

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Exploring Best Practices in Connectivity Technology for the Two-wheeler Domain

Frost & Sullivan

Embedded Connectivity to Redefine Two-wheeler Technology As the penetration rate of connected two-wheelers is projected to soar, with E2Ws reaching 80% and internal combustion engine (ICE) two-wheelers 60% by 2028 , embracing embedded connectivity has become highly critical.

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Digital Disruption Hits New Electric Vehicle Retailing as Customers Flock to Convenience of Online Platforms

Frost & Sullivan

Future Outlook Digitalization will trigger dramatic change across the entire automotive ecosystem. They will engineer a two-pronged strategy: one, using the agency sales model to gain direct customer access and, two, revising dealers’ agreements to establish a competitive BEV sales strategy. million BEVs by 2028.

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Carbon Markets: Tech and Nature-Based Solutions Will be Critical to the Climate Transition

Frost & Sullivan

For instance, this agenda promotes the sustainable use of resources and renewable energies, smart cities, and the preservation of ecosystems and biodiversity. Green taxonomies provide these rules for investment and help avoid issues of verification and greenwashing, ensuring the authentic offsetting processes credits are built on.

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Retail media marketing: A guide to optimizing your ROI (2025) 

Impact

billion by 2028 , brand marketers are asking a pivotal question: what makes this channel so impactful? Retail media places ads within a retailer-owned ecosystem, such as Amazons platforms or Walmarts digital properties. Its content classification and targeting engine allow brands to place product ads in relevant articles.

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