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The Crucial Role of Governance in Determining Alliance Success

Peter Simoons

Yet, when we distil it to the most crucial elements of alliance success, governance emerges as one of the seven elements that often makes the decisive difference. A robust governance system is cultivated with an emphasis on continuity and the facilitation of partnerships. An alliance management team.

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What is Alliance Management?

Peter Simoons

During a recent conversation, I was asked what Alliance Management is. Later on, looking at my own website I learned, to my surprise, that in the 13 years of writing this column I have written about many aspects of Alliance Management, but never about the basic question of, “What is Alliance Management?”

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Strengthening Membership Retention and Engagement: Leveraging Alliance Management in Industry Technology Alliances

ISTO / IEEE

In this context, IEEE-ISTO has 25 years of experience in guiding and creating strategic technology-focused industry alliances, offering unique opportunities to advance new technologies being championed by particular alliances. At the heart of successful industry technology alliances lies effective alliance management.

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How to Collaborate Among Competitors?

Peter Simoons

In a recent virtual coffee call, I was asked how to organise a governance structure for a collaboration of 10 competitors. Assign an Alliance Manager. The alliance manager acts as the conductor of the orchestra and in this case there were a large number of independent musicians who all wanted to blow their own trumpet!

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The Effect of Non-governance Calls During a Partner Discussion

Peter Simoons

Recently I received a question about how to deal with so-called non-governance calls during a partner discussion. In the example provided, there was an issue in an alliance in which an impatient senior executive decided to reach out to an old friend working at the alliance partner.

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Managing Alliance Information Jointly With Your Partner: Why, What and How

Peter Simoons

They need to be managed carefully to maximise their potential. Just as we have seen CRM tools benefit the sales and account management processes, there is a need for similar digital tools to support the alliance management processes and jointly manage information with your alliance partners. .

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Alliance Failure and Alliance Success: The 80% Rule

Peter Simoons

The 80% Rule In 2012, ASAP conducted the State of Alliance Management study, delving into the subject of alliance performance. The report illustrates an average alliance success rate of 53%, a figure that consistently resonates with other studies. Ineffective governance structure. Poor alliance management.