Magnetrix

JUNE 24, 2021

Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Don’t rush into new partnerships.

Channels and alliances 92

Channels and alliances Partnering capability and readiness Channel strategies Co-Alliance 92

Mindmatrix

MARCH 4, 2024

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Mindmatrix

JULY 25, 2024

Traditional channel strategies have focused on optimizing these relationships to maximize reach and sales. For example, a tech company might partner with an influencer to produce a series of product demonstration videos that are shared through both the influencer’s and the reseller’s channels.

Channels and alliances 59

Channels and alliances Ecosystems Co-Alliance Collaboration 59

Tackle.io

NOVEMBER 2, 2023

They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. The Cloud Marketplaces will not race to zero on fees but will invest in co-sell motions and other partner programs that make value creation the storyline.

Co-Alliance 75

Co-Alliance Channels and alliances Finance Ecosystems 75