Mindmatrix Blog

MAY 14, 2025

Managing a partner ecosystem that includes both channel partners (resellers, VARs, MSPs) and strategic alliances (ISVs, technology partners) is no small feat for organizations. But when you add alliances to the mix, the dynamics shift to long-term collaboration among employees , joint go-to-market (GTM) strategies, and co-innovation.

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PartnerTap

DECEMBER 14, 2020

Sales reps can then co-sell together driving more revenue for both companies. With PartnerTap ’s all-in-one Partner Ecosystem Platform , you can filter out unneeded data and find which accounts to target, but better yet, it gives you a full ecosystem overlap view. This is how companies find potential revenue.

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Zift Solutions

JANUARY 11, 2023

In a few of our recent articles, What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them? and How Do You Build a Successful Partnership Ecosystem Framework? Here’s a quick recap: What is a Partner Ecosystem? Why Do Channel Partner Programs Need a Partner Ecosystem?

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Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. Partner ecosystems present another route to customers and more sales. Partner ecosystems create more complete solutions through purpose-built integrations. Partner ecosystems integrate the partner program with the provider company.

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Zift Solutions

OCTOBER 23, 2023

Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.

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Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

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Mindmatrix

MARCH 4, 2024

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

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