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How AEC Group Educates Customers and Embraces Technology

Channel Insider

While AEC Group’s leaders say they cover every major vertical except the federal government, a high concentration of its customers are in the healthcare, financial services, legal, higher education and manufacturing sectors.

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Alliance Launch: The First Hundred Days

Vantage Partners

Over the course of our 25 years in the business, we've realized that when a life sciences company launches a complex alliance, the plan tends to gravitate towards two simultaneous paths: one focused on getting the work done and achieving specific milestones, and the other focused on setting things up (e.g.,

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The Top 22 IT Channel Partners of 2022

Channel Insider

Infosys has alliance partnerships with 80 IT vendors, including Appan, Apptio, Calypso, Cohesity, Coupa, Databricks, EMC, Equinix, Hitachi Vantara, HPE, Huawei, MetricStream, Microsoft, MongoDB, Nokia, Perfecto, Pivotal, SAP, Salesforce, Talend, Teradata, and Worksoft.

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Lead Management Using Channel Marketing Software

ZinFi

Technology, healthcare, finance and similar industries tend to be early adopters of technologies and solutions, while government, education, agriculture and other segments tend to lag. This is where alliance partnerships come in. Vertical campaigns: Just like people, market segments follow an adoption model.

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The Role of Influencers in Channel Marketing

Mindmatrix

How Are Influencer Partnerships Different from Traditional Channel and Alliance Partnerships? Nature of Relationships Influencer partnerships and traditional channel partnerships differ significantly in their structure and nature: Influencer Partnerships : These relationships are often informal and flexible.