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In this episode of Channel Insider: Partner POV — your source for untapped opportunities and unfiltered opinions in the IT channel — host Katie Bavoso spoke with Brian Lesniakowski, Chief Technology Officer, and Ken Rindt, Chief Revenue Officer, from AEC Group, a leading systemsintegrator.
The diversity of channel categories also makes it hard to identify the top players, ranging from managed service providers (MSPs), systemintegrators, and other big players to others like telecom sub-agents or even small regional specialized practices. Also read: Top Channel Incentive Management Software of 2022.
There are six primary types of partnerships within a partner ecosystem, including: Technology Members Also known as an integrationpartnership, a technology alliancepartnership is the partnering companys products integrated to deliver additional value to the customer.
Companies pursue technology partnerships if their platforms benefit from the additional capabilities and features of the partners solutions. The vendor benefits from the partners existing customer relationships and a faster go-to-market timeline.
Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, systemintegrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.
What Are the Types of Partnerships in the Ecosystem? There are six primary types of partnerships within a partner ecosystem, including: Technology Alliances Also known as an integrationpartnership, a technology alliancepartnership is the partnering companys products integrated to deliver additional value to the customer.
This team translates the workflows of co-sell and Marketplace into process and systemintegration, responsible for the automation of those workflows and helping scale sales processes. Sits in alliances/partnerships. Finance & Operations – Scale doesn’t happen without Operations team involvement. Sits in sales.
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