Remove Business development Remove Channel strategies Remove Co-Alliance
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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

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A beginner’s guide to building a channel partner program

Mindmatrix

More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. Alliance partners typically have complementary products or services that they co-market and sell to customers. Recognizing and leveraging the unique strengths of your channel partners is paramount.

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Channel Glitterati Unite to Help Shape Global, Regional and Industry Channel Agendas and Share Best Practices

Impartner

Rod Baptie , President and Founder, Baptie & Co. Rod Baptie is President and Founder of Baptie & Co., the world’s leading provider of Channel best practice and how-to information for executives in the technology and telecom industries. Theresa Caragol is Founder and CEO, AchieveUnite Inc., About Impartner.

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How to Build a Mutually & Equally Beneficial Partner Program

Magnetrix

Have a channel strategy from the beginning. Channel partner training and alignment across the partner organization. Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Have a channel strategy from the beginning. Aired on March 8, 2022. Commitment.

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Organizing for Marketplace Success

Tackle.io

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael Bull: So it’s really allowed the alliances team to scale.

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How to Select the Right Platform to Manage Your Channel Sales

Magnetrix

How channel management platforms increase partner engagement. Document management & co-branding. Top 3 benefits of an excellent channel management platform. Scalable channel partner training. He’s here with us to discuss: How to Select the Right Platform to Manage Your Channel Sales. Event management.

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IT Channel Leadership Changes: October Additions & Departures

Channel Insider

Lori Cornmesser joins 1Password Channel veteran, Lori Cornmesser, has joined 1Password as its new channel chief, leading the channel and alliance strategy, building partner relationships, and driving growth. Winegar previously served as Storj’s CRO and co-founded CrowdStorage prior to joining Storj.