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Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliancechannel partners, influencers, managed service providers, and referral agent partners.
More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. Alliance partners typically have complementary products or services that they co-market and sell to customers. Recognizing and leveraging the unique strengths of your channel partners is paramount.
Rod Baptie , President and Founder, Baptie & Co. Rod Baptie is President and Founder of Baptie & Co., the world’s leading provider of Channel best practice and how-to information for executives in the technology and telecom industries. Theresa Caragol is Founder and CEO, AchieveUnite Inc., About Impartner.
Have a channelstrategy from the beginning. Channel partner training and alignment across the partner organization. Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Have a channelstrategy from the beginning. Aired on March 8, 2022. Commitment.
So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael Bull: So it’s really allowed the alliances team to scale.
How channel management platforms increase partner engagement. Document management & co-branding. Top 3 benefits of an excellent channel management platform. Scalable channel partner training. He’s here with us to discuss: How to Select the Right Platform to Manage Your Channel Sales. Event management.
Lori Cornmesser joins 1Password Channel veteran, Lori Cornmesser, has joined 1Password as its new channel chief, leading the channel and alliancestrategy, building partner relationships, and driving growth. Winegar previously served as Storj’s CRO and co-founded CrowdStorage prior to joining Storj.
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