LaVoie Health Science Blog

JANUARY 7, 2021

Twenty-five-year veteran, Lisa DeScenza , who joined the firm in 2012 and has held a variety of agency roles with increasing responsibility, is now Vice President, Integrated Communications & Head, Business Development & Marketing. Barrett McGrath , a 35-year industry veteran, is Senior Business Development Advisor.

Co-Alliance 98

Co-Alliance Biotechnology Strategic alliances Marketing alliance 98

Mindmatrix

MARCH 4, 2024

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Mindmatrix

APRIL 1, 2024

In today’s interconnected world, organizations must develop a clear and effective partnership strategy to capitalize on these opportunities. However, the journey to successful strategic partnerships for businesses is not without its challenges. An SPP links up to a partnering program identified in your company’s OPP.

Partnership strategies 52

Partnership strategies Conflict resolution and communication Co-Alliance Ecosystems 52

Tackle.io

MARCH 18, 2021

The most effective thing we did was demonstrate the value,” said Logan Smith, Partner Business Development Manager at Neo4j. . Then, we talked about the promised land—the co-sale, the expanded pipeline, and the deeper partnership we’re going to have.”. Value is both qualitative and quantitative. “We Amplify with More Voices .

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Channels and alliances Co-Alliance Strategic alliances Strategic partnership 52

Impartner

MAY 28, 2020

Rod Baptie , President and Founder, Baptie & Co. Rod Baptie is President and Founder of Baptie & Co., a strategic consulting and education company helping global companies generate maximum results from their channel and strategic alliance partner organizations. Cassandra Gholston , CEO, PartnerTap.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Channel management 52

Magnetrix

APRIL 7, 2022

Co-branded content - does it give you a competitive advantage? MDF & co-op marketing. Kathleen Phillips: The premier thing is you have to have alignment with how that partner makes money and whether it's co-marketing, whether it’s spiffs, whether it's bringing them leads, how do you ensure their success?

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Strategic alliances 52

Tackle.io

APRIL 27, 2021

So I head up our Strategic Alliances, notably our Technology Strategic Alliances, here at Fivetran. So today, Marketplaces sits within our alliances org. Michael Bull: Where we started, though, was it all lived in the alliances org and with product. Michael Bull: And hey, everybody. I’m Michael Bull.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52