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Regardless, channel partner programs are a proven, excellent source of revenue and market growth; however, like everything else, they bring new risks, complexities, and operational challenges and often fail with poor execution. The data shows that customers who engage with the partner ecosystem see higher satisfaction and retention rates.
We’ve co-authored this blog and because there are a lot of moving parts in the process of creating a successfulchannel partner program, we will be discussing this topic through a series of articles. Often in the earliest stages, this would be a direct sales force or businessdevelopment team. Why a Partner Program?
Mapping out a channel strategy: how it impacts the success of the channel. Channel-friendly products. Attracting channel partners. Planning for a successfulchannel: the biggest misconception. What makes an exceptional channel partner? When does building a successfulchannel pay off?
What should channel partners do to maintain a mutually beneficial relationship? Running a successfulchannel program. Kathleen Phillips’ background in channel sales. we have channel marketing. we have our customer success organization. Running a successfulchannel program. Conclusion.
As well as: source $4 million in new business for companies such as SAP Concur. and businessdevelopment. as CRO at PartnerTap , a leading enterprise Partner Ecosystem Platform that allows companies to automate account mapping, control data shared with each partner, and enable sales teams to cross-sell with partners.
Lori Cornmesser joins 1Password Channel veteran, Lori Cornmesser, has joined 1Password as its new channel chief, leading the channel and alliance strategy, building partner relationships, and driving growth. Channel Insider is dedicated to bringing you the latest news around the channel.
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