Impact

AUGUST 5, 2022

No roadmap fits every type of business, but you can take some essential steps to launch a successful partnership marketing program: Identify the right time to start. Assemble a partnerships growth engine to guarantee you get the most out of your effort. Build the vision for partnership marketing.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Partnership management Construction 52

Impact

SEPTEMBER 23, 2021

As this model of referral partnerships as a distinct channel has taken shape, CPOs have become more commonplace. Partnerships are one of the growing economic engines for our company as they are for a growing number of global enterprises, and something that vital growth merits a designated advocate and overseer in the C-suite.

Collaboration 59

Collaboration Legal Finance Energy 59

Chaneltivity

MAY 19, 2023

Start by talking to the partnerships team at your organization. Alex Boxer , Strategic Partnerships Manager at BigCommerce, suggests, “Put time on the right people’s calendars. Ask them what they look for in a partnerships candidate. It’s a lot more hands-on than sales or business development.”

Channels and alliances 52

Channels and alliances Co-Alliance Engineering Alliance management 52