This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As this model of referral partnerships as a distinct channel has taken shape, CPOs have become more commonplace. Partnerships are one of the growing economic engines for our company as they are for a growing number of global enterprises, and something that vital growth merits a designated advocate and overseer in the C-suite.
A partner program can fail for a variety of reasons, and the specific causes of failure can vary depending on the type of partnership and the circumstances involved. C Suite, GM, sales, marketing, and engineering executives) understand partnerships and working with partners? Businessdevelopment leads to corporate development.
Improved customer service, more integration with suppliers and partners, increased sales, and overall businessdevelopment are some of the benefits expected when taking the strategic decision of digital transformation (Agrawal et al., Beyond Partnership: Strategies for innovation and lean supply. 2016; Andriole, 2017).
Partner Program Tweak 2: Get a BDR Team If your partner program is humming along, but (1) youre not growing as fast as you want to be, (2) you dont have time to go out and find new partners, it could behoove you to think about forming a businessdevelopment team. What services wouldve been useful when onboarding your product?
We organize all of the trending information in your field so you don't have to. Join 61,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content