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Raising the bar

Stellar Partnerships

One of the features of our legal system is that a barrister can work on a wide range of cases. It’s a similar situation for partnership managers. You’ve all brought a range of talents to the role, including sales, business development, fundraising or community organising. How do they do it? Do your research.

Legal 130
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How to start a partnership marketing program

Impact

This success is only possible when your team sees partnership marketing as a cross-functional discipline. Marketing Public Relations Product Marketing Business Development Customer Success Finance Legal. Once you’ve built out a partnership vision, it’s best to seek executive help to cross corporate borders.

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How Partnership Automation Differs from Partner Marketing

Impact

Partnership professionals need to develop and hone skill sets around a range of activities that span across sales, enablement, finance, legal, business development, and operations. Effectively managing these new partner types requires a paradigm shift in three distinct ways: 1. Organizational structure.

Legal 52
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Ultimate guide to partnership marketing

Impact

This guide covers: What is partnership marketing Partnership marketing IRL The benefits of partnership marketing The different types of channel partnerships Referral partnerships success stories Making partnerships work Partnership management platforms Choose the perfect partnership platform.

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What Growth Marketers Can Learn From Partnership Leaders

Impact

In addition, partnership leaders orchestrate a range of activities that go well beyond traditional marketing activities, and they must develop and hone skill sets that span sales, enablement, finance, legal, business development, and operations.