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Sales, Marketing, and Alliances have to work together as an organization to lean into partner-led growth. We will see significant growth in line of business purchasing through Marketplace in the coming year. In 2020, new sellers would often launch on a Marketplace and then begin the work of getting their Cloud GTM going.
I was in leadership roles in Sales and in International Sales, as well as BusinessDevelopment & Alliances. Sanjay Mehta: In channel partners and channel-friendly sellers, I’m really starting to see cloud marketplaces as a major differentiator to their business.
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