This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Often these programs look something such as this: Affiliate teams managing affiliates Influencer teams managing influencers Public relations (PR) teams managing ambassadors Businessdevelopment teams managingbusiness-to-business (B2B) partners. There’s no one size fits all strategy.
In addition, partnership leaders orchestrate a range of activities that go well beyond traditional marketing activities, and they must develop and hone skill sets that span sales, enablement, finance, legal, businessdevelopment, and operations.
To ensure a steady stream of new users for its HR and payroll software, the businessdevelopment team at Zenefits worked hard to constantly seek out, reach out, and build strong relationships with businesses like publishers, consultants, and agencies. Is my software company ready for affiliate and partnership marketing?
Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnershipmanagement aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.
It typically doesn’t happen as organically in the affiliate team as I would like, because they’ve already got a job and they’re busy. So how do we start doing partnerships? You guys need to say, What do partnerships mean to our company? What is this partnershipstrategy going to look like?
We organize all of the trending information in your field so you don't have to. Join 61,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content