Channel Insider

MARCH 30, 2025

CrowdStrike, a cybersecurity provider, recently announced a new Services Partner Program that empowers global systems integrators (GSIs), managed service providers (MSPs), and managed security service providers (MSSPs) to increase the adoption of CrowdStrike Falcon Next-Gen SIEM.

Strategic partnership 73

Strategic partnership System integrators Business partnerships Collaboration 73

Channel Insider

JANUARY 14, 2022

The diversity of channel categories also makes it hard to identify the top players, ranging from managed service providers (MSPs), system integrators, and other big players to others like telecom sub-agents or even small regional specialized practices. Also read: Top Channel Incentive Management Software of 2022.

Channels and alliances 97

Channels and alliances Partnering capability and readiness Strategic alliances Global alliance 97

ZinFi

JUNE 23, 2022

Initially, much of the activity in affiliate marketing was in the consumer space, but it has now spilled over into the realm of business partnership networks. Lets take a more detailed look at recruitment strategies for both types of activitiesaffiliate marketing for consumer networks and affiliate marketing for business networks.

Ecosystems 52

Ecosystems System integrators Business partnerships 52

Mindmatrix Blog

MARCH 26, 2025

Defining ROI in Partner Marketing ROI in partner marketing refers to the financial value generated from investments in channel partnerships, co-marketing initiatives, and partner-driven sales efforts. Tools like Google Analytics, HubSpot, and PRM-integrated analytics can provide deep insights into partner-driven traffic and its impact.

Business partnerships 52

Business partnerships System integrators Collaboration Channel strategies 52