article thumbnail

Leveraging Partners to Drive Strategic Value in 2022

Mindmatrix

Apart from that, there’s one other thing that Companies can do to help their channel partners see value in the partnership–help the channel partners build their own brand. Companies can help channel partners grow their business by helping them establish a strong local presence. Co-branded assets.

article thumbnail

Tech Mahindra: Channel Profile & Services

Channel Insider

This profile looks at TechM services and solutions, target markets, user opinion, industry recognition, current financial position, and company background for potential channel partners to evaluate. Read more : MITRE Evaluations for MSSPs and MDRs a Giant Step for the Channel. Alliances and Ecosystems. Table Of Contents.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Next-gen PRM and Channel Marketing Software Provider, Mindmatrix Announces Strategic Partnership with e2open to Deliver End-to-End Channel Transformation

Mindmatrix

The combined solution leverages e2open’s expertise in channel data management (CDM), market development funds (MDF), incentive & rebates management, and supply chain solutions with Mindmatrix’s next-generation partner relationship management (PRM) and channel marketing software, Bridge.

article thumbnail

The Unsung Heroes of Partner Ecosystems: Non-Transactional Partners

Zift Solutions

There are six primary types of partnerships within a partner ecosystem, including: Technology Members Also known as an integration partnership, a technology alliance partnership is the partnering companys products integrated to deliver additional value to the customer.

article thumbnail

What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Zift Solutions

Partner ecosystems foster faster and more effective co-marketing and co-selling. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies. Partner ecosystems present another route to customers and more sales.

article thumbnail

7 Tips for a Successful Partner Ecosystem Strategy

Zift Solutions

Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies.

article thumbnail

Impartner Announces Keynote Speakers For its Annual Channel Summit ImpartnerCON 2022

Impartner

She is currently the VP, Practice Leader of Channel Marketing Strategies at Forrester, and has previously served in channel leadership roles at companies like Sirius Decisions and Sun Microsystems. . Janet Schijns is a proven leader in partnerships, channels, alliances, and technology.