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The Partner/Channel Manager Role—and How It's Changed In The Last 10 Years

CoSell

These days, we’re hearing how many partner/channel managers feel pressure to drive sales directly. Traditional Partner/Channel Manager In the traditional role, a channel manager was a business consultant. Classically, the channel manager focused on sales account planning with partners.

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Why Every Channel Manager Needs Partner Relationship Management Software

Mindmatrix

Managing relationships with channel partners can be a challenging task. Channel managers are responsible for ensuring that partners have the resources, support, and tools they need to succeed. That’s where Partner Relationship Management (PRM) software comes in.

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Global Channel Management Optimization

Chaneltivity

Why does global channel management matter? So in this article, we’ll explain what global channel management means and share strategies for optimizing it over time from channel experts Tony Luzza and Tricia Rilling. But there’s an inherent risk to doing this.

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Six Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channel management. The bottom line.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

And that means the stakes for channel management have never been higher. Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners. The tech world is crowded. How do you cut through the noise?

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Top 10 Channel Management Challenges and How to Overcome Them

Mindmatrix

Channel management is a strategic approach that involves overseeing and optimizing the distribution channels through which a company’s products or services reach end customers. While channel management can drive growth and enhance market reach, it comes with its own set of challenges.

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No Channel Team? No Sweat. Your Sales Reps are Channel Managers in Disguise

Crossbeam Blog

If you have a fun house mirror at your desk because, really, there should be ten of you , we see you.