Magnetrix

JANUARY 12, 2023

The current state of partner ecosystems. Noticeable trends in partner ecosystems. Fourth trend: More bidirectional relationship between vendor, channel & ecosystem. Common missteps channel teams make when executing an ecosystem approach. Not segmenting channel partners. Segment by buyer journey.

Ecosystems 52

Ecosystems Collaboration Telecommunications Channel strategies 52

PLM Alliances

APRIL 18, 2023

We will discuss how modern technologies such as Partner Relationship Management (PRM) systems and advanced analytics simplify their implementation and offer insights on leveraging these strategies for maximum impact. This simplifies the marketing process for partners and ensures brand consistency across the entire partner ecosystem.

Channel management 52

Channel management Ecosystems Channel strategies Collaboration 52

Mindmatrix

SEPTEMBER 11, 2024

The role of a channel account manager (CAM) is essential for the success of a company’s partner ecosystem. Tips: Develop strong negotiation strategies, understand partner motivations, and focus on creating win-win situations.

Channel management 59

Channel management Channel strategies Utilities Collaboration 59

Magnetrix

JUNE 24, 2021

Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channel strategy. Tip #3: Keep a scorecard for channel partners. Evolving your channel strategy as you grow. Have the resources and mindset to support large channel partners. Recruiting the wrong channel partners.

Partnering capability and readiness 92

Partnering capability and readiness Channels and alliances Channel strategies Co-Alliance 92

PLM Alliances

APRIL 15, 2023

Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.

Channel strategies 52

Channel strategies Channel management Successful channels Collaboration 52

Channel Insider

NOVEMBER 5, 2021

PRM tools are like CRM systems designed for the complexities of managing channel business partners. With millions or more companies in the global IT channel ecosystem, PRM software aims to help vendors reach, engage, and enable more channel partners.

Ecosystems 98

Ecosystems Utilities High tech Channel management 98

ZinFi

SEPTEMBER 2, 2024

Deal registration is crucial for several reasons, both for vendors and partners: Conflict Prevention: Multiple partners may target the same customer or opportunity in a competitive channel ecosystem. Highly customizable platform, enabling vendors to tailor the deal registration process to align with their unique channel strategies.

Ecosystems 52

Ecosystems Channel management Collaboration Channel strategies 52

PLM Alliances

AUGUST 21, 2022

Snowflake has quickly scaled to one of the fastest-growing data ecosystems to date and with the Snowflake Partner Network (SPN) Kapase's team continues to drive tremendous momentum with the cloud-first program. Highlights of the conversation include: What's unique about channel management at Snowflake.

Co-Alliance 52

Co-Alliance Channels and alliances Channel strategies Engineering 52

Impartner

DECEMBER 2, 2019

In a new case study , SES’s journey to build a partner ecosystem is detailed, including their ultimate choice of Impartner’s award-winning Partner Relationship Management solution to manage their new indirect sales operation. If you’re ready for a demo on how Impartner can transform your channel operations, click here.

Partnering capability and readiness 52

Partnering capability and readiness Ecosystems Channel management Channel strategies 52

PLM Alliances

MAY 16, 2020

You need to re-examine the effectiveness of your channel management efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. Learn the five key attributes of a great channel revenue acceleration engine.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Channel management Utilities 52

Mindmatrix

JULY 25, 2024

This blog explores the evolving role of influencers within the channel ecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the Channel Ecosystem ?

Channels and alliances 59

Channels and alliances Ecosystems Co-Alliance Collaboration 59

Zift Solutions

OCTOBER 25, 2023

The checklist of to-dos is long, but one to-do that must not be overlooked is setting up effective channel operations to meet the needs of the range of partners within your partner ecosystem. What are channel operations and their vital role in partner program management? Want to know more about channel operations?

Channels and alliances 52

Channels and alliances Channel management Ecosystems Channel strategies 52

Impartner

MAY 28, 2020

New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Cassandra Gholston , CEO, PartnerTap.

Channels and alliances 52

Channels and alliances Co-Alliance Strategic alliances Channel management 52

Impartner

DECEMBER 10, 2017

Impartner’s PRM integrates marketing into your business strategy. Channel management software will allow your partners to market their unique value-added solutions and distribute complete and accurate content. Optimization of your channel strategies. Amplification of your message to more people.

Channel strategies 52

Channel strategies Ecosystems Channel management 52

PLM Alliances

AUGUST 21, 2022

Step #3 Define the required ecosystem need. Developing an understanding and maintaining a line of sight into the strengths and weaknesses of your channel strategy is integral to driving revenue acceleration through the partner channel. Step #3 Define the required ecosystem need. Step #2: Know your growth levers.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Ecosystems Channel management 52

PLM Alliances

JUNE 8, 2020

Step #3 Define the required ecosystem need. Developing an understanding and maintaining a line of sight into the strengths and weaknesses of your channel strategy is integral to driving revenue acceleration through the partner channel. Step #3 Define the required ecosystem need. Step #2: Know your growth levers.

Partnering capability and readiness 52

Partnering capability and readiness Channel strategies Ecosystems Channel management 52

Mindmatrix

AUGUST 14, 2024

B2B channel marketing plays a critical role in expanding a business’s reach, building strong partnerships, and driving sales growth. However, this complex ecosystem is not without its challenges. Solution: Implementing robust Partner Relationship Management (PRM) systems is essential to overcoming this challenge.

Utilities 52

Utilities Channel management Legal Collaboration 52

ZinFi

JULY 4, 2023

This article provides an alphabetical list of 50 critical terms about partner relationship management (PRM) and related areas, such as partner marketing management , through-channel marketing automation, affiliate marketing management , partner ecosystem management , and partner incentives management.

Ecosystems 52

Ecosystems Retail Collaboration Channel strategies 52

Impartner

AUGUST 17, 2022

Now in its sixth year, ImpartnerCON is o ne of the world’s largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. grow their channel revenue by an average of 32.3% 19-21, in Salt Lake City, UT.

Co-Alliance 40

Co-Alliance Channels and alliances Channel alliances Ecosystems 40

Zift Solutions

JUNE 26, 2023

Channel Incentive programs should incentivize pre-sale and post-sale activities. 6 Best Practices for a Successful Channel Incentives Program Partner ecosystems are often a critical path to revenue growth for suppliers, with channel sales making up 75 percent of global commerce.

Successful channels 52

Successful channels Ecosystems Channel management Channel strategies 52

Zift Solutions

JULY 20, 2023

Channel incentives programs should automate their program. 6 Steps to Create a Successful Channel Incentives Program Our last roundup blog covered best practices for a successful channel incentives program.

Successful channels 52

Successful channels Ecosystems Channel strategies Engineering 52

Mindmatrix

JUNE 11, 2024

The data shows that customers who engage with the partner ecosystem see higher satisfaction and retention rates. Are you fully committed and staffed for partner/channel GTM execution? Lack of partner/channel strategy and plan The key questions to ask are the following: Do you have a strategy that has executive commitment?

Co-Alliance 52

Co-Alliance Partnering capability and readiness Channels and alliances Partnership strategies 52

Zift Solutions

JUNE 28, 2021

Marketing, sales, and if you have it, a channel or partner ecosystem all need to be interlocked together in order to be successful. The degree to which that interlock happens is the degree to which companies that have partner and channel strategies are successful.

Channels and alliances 52

Channels and alliances Collaboration Construction Ecosystems 52

PLM Alliances

JUNE 8, 2020

Effective channel management is all about driving customer wins, managing channel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Step 4: Validate your groupings.

Partnering capability and readiness 52

Partnering capability and readiness Channels and alliances Channel management Engineering 52

PLM Alliances

AUGUST 21, 2022

It also allows channel leaders to measure both individually and as an aggregate. Partner sales are an essential measurement for any channel management effort, but sales are only one way partners contribute to a tech company’s success. Depending on your overall business strategy, you can weigh the FRY components.

Partnering capability and readiness 52

Partnering capability and readiness Engineering Channel strategies Ecosystems 52

PLM Alliances

JUNE 8, 2020

It also allows channel leaders to measure both individually and as an aggregate. Partner sales are an essential measurement for any channel management effort, but sales are only one way partners contribute to a tech company’s success. Depending on your overall business strategy, you can weigh the FRY components.

Partnering capability and readiness 52

Partnering capability and readiness Engineering Channel strategies Ecosystems 52

PLM Alliances

OCTOBER 23, 2022

Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channel management and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. RAEGAN : Thank you for joining us for a Channel Chat on PX.

Channels and alliances 40

Channels and alliances Partnering capability and readiness Ecosystems Channel strategies 40

Mindmatrix

JANUARY 16, 2025

Channel strategies today require tools that extend beyond basic management capabilities. Partner Relationship Management (PRM) systems are evolving to meet these demands. This blog explores why next-gen PRM is essential for channel strategies in 2025 and how it drives business growth. What Is Next-Gen PRM?

Channel strategies 52

Channel strategies Partnering capability and readiness Ecosystems Channel management 52

Mindmatrix Blog

FEBRUARY 10, 2025

Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS) , like next-gen Partner Relationship Management (PRM) , partner marketing automation , channel enablement tools and alliance management software , is redefining the future of ecosystem orchestration with its AI-powered solution, BridgeAI.

Ecosystems 59

Ecosystems Channels and alliances Co-Alliance Partnering capability and readiness 59

Mindmatrix Blog

JANUARY 30, 2025

Traditional partner relationship management (PRM) systems have long been the backbone of channel sales strategies. However, as ecosystems grow more complex, businesses demand a more sophisticated approach to PRMone that drives measurable ROI. This results in a more transparent, partner-friendly ecosystem.

Ecosystems 52

Ecosystems Channel management Channel strategies Utilities 52