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As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channelmanagement is more critical than ever. The strength of your channelecosystem is directly correlated to driving results and winning over new customers. The six disciplines of channelmanagement.
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channelmanagement is more critical than ever. The strength of your channelecosystem is directly correlated to driving results and winning over new customers. The six disciplines of channelmanagement.
Annual planning in channelmanagement can be either a business burden or a huge growth tool. With industrial sales channels and distribution, the key to shifting from burden to growth is to shift the way we think about the channel relationship strategy. But not all channel relationships have deteriorated.
We will discuss how modern technologies such as Partner Relationship Management (PRM) systems and advanced analytics simplify their implementation and offer insights on leveraging these strategies for maximum impact. This simplifies the marketing process for partners and ensures brand consistency across the entire partner ecosystem.
The role of a channel account manager (CAM) is essential for the success of a company’s partner ecosystem. Tips: Develop strong negotiation strategies, understand partner motivations, and focus on creating win-win situations.
Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channelstrategy. Tip #3: Keep a scorecard for channel partners. Evolving your channelstrategy as you grow. Have the resources and mindset to support large channel partners. Recruiting the wrong channel partners.
Introduction Effective channelmanagement is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channelmanagement, its core disciplines, and best practices.
PRM tools are like CRM systems designed for the complexities of managingchannel business partners. With millions or more companies in the global IT channelecosystem, PRM software aims to help vendors reach, engage, and enable more channel partners.
Snowflake has quickly scaled to one of the fastest-growing data ecosystems to date and with the Snowflake Partner Network (SPN) Kapase's team continues to drive tremendous momentum with the cloud-first program. Highlights of the conversation include: What's unique about channelmanagement at Snowflake.
In a new case study , SES’s journey to build a partner ecosystem is detailed, including their ultimate choice of Impartner’s award-winning Partner Relationship Management solution to manage their new indirect sales operation. If you’re ready for a demo on how Impartner can transform your channel operations, click here.
You need to re-examine the effectiveness of your channelmanagement efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. Learn the five key attributes of a great channel revenue acceleration engine.
This blog explores the evolving role of influencers within the channelecosystem, contrasts influencer partnerships with traditional partnerships, and examines their impact on both the modern B2B sales ecosystem and the B2B tech sales ecosystem. Where Do Influencers Fit into the ChannelEcosystem ?
New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide. Cassandra Gholston , CEO, PartnerTap.
Impartner’s PRM integrates marketing into your business strategy. Channelmanagement software will allow your partners to market their unique value-added solutions and distribute complete and accurate content. Optimization of your channelstrategies. Amplification of your message to more people.
Step #3 Define the required ecosystem need. Developing an understanding and maintaining a line of sight into the strengths and weaknesses of your channelstrategy is integral to driving revenue acceleration through the partner channel. Step #3 Define the required ecosystem need. Step #2: Know your growth levers.
Step #3 Define the required ecosystem need. Developing an understanding and maintaining a line of sight into the strengths and weaknesses of your channelstrategy is integral to driving revenue acceleration through the partner channel. Step #3 Define the required ecosystem need. Step #2: Know your growth levers.
B2B channel marketing plays a critical role in expanding a business’s reach, building strong partnerships, and driving sales growth. However, this complex ecosystem is not without its challenges. Solution: Implementing robust Partner Relationship Management (PRM) systems is essential to overcoming this challenge.
Now in its sixth year, ImpartnerCON is o ne of the world’s largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. grow their channel revenue by an average of 32.3% 19-21, in Salt Lake City, UT.
The data shows that customers who engage with the partner ecosystem see higher satisfaction and retention rates. Are you fully committed and staffed for partner/channel GTM execution? Lack of partner/channelstrategy and plan The key questions to ask are the following: Do you have a strategy that has executive commitment?
Effective channelmanagement is all about driving customer wins, managingchannel sales, and building market coverage. As a channel leader, it is your role to ensure you plan effectively to have the right number of partners in the right places to drive the right results. Step 4: Validate your groupings.
It also allows channel leaders to measure both individually and as an aggregate. Partner sales are an essential measurement for any channelmanagement effort, but sales are only one way partners contribute to a tech company’s success. Depending on your overall business strategy, you can weigh the FRY components.
It also allows channel leaders to measure both individually and as an aggregate. Partner sales are an essential measurement for any channelmanagement effort, but sales are only one way partners contribute to a tech company’s success. Depending on your overall business strategy, you can weigh the FRY components.
Our fifth Channel Chats episode features Raegan Wilson and Kate Caday , leaders of channelmanagement and sales transformation at Spur Reply. Raegan owns the firm’s platform alliance relationships and leads the channel automation and optimization strategy. RAEGAN : Thank you for joining us for a Channel Chat on PX.
The current state of partner ecosystems. Noticeable trends in partner ecosystems. Fourth trend: More bidirectional relationship between vendor, channel & ecosystem. Common missteps channel teams make when executing an ecosystem approach. Not segmenting channel partners. Segment by buyer journey.
Channelstrategies today require tools that extend beyond basic management capabilities. Partner Relationship Management (PRM) systems are evolving to meet these demands. This blog explores why next-gen PRM is essential for channelstrategies in 2025 and how it drives business growth. What Is Next-Gen PRM?
Mindmatrix, the leader in Ecosystem Orchestration Solutions (EOS) , like next-gen Partner Relationship Management (PRM) , partner marketing automation , channel enablement tools and alliance management software , is redefining the future of ecosystem orchestration with its AI-powered solution, BridgeAI.
Traditional partner relationship management (PRM) systems have long been the backbone of channel sales strategies. However, as ecosystems grow more complex, businesses demand a more sophisticated approach to PRMone that drives measurable ROI. This results in a more transparent, partner-friendly ecosystem.
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